{"id":2160,"date":"2022-01-11T19:43:53","date_gmt":"2022-01-11T19:43:53","guid":{"rendered":"https:\/\/sosyalkeci.com\/?p=2160"},"modified":"2022-01-13T13:44:00","modified_gmt":"2022-01-13T13:44:00","slug":"cac-musteri-edinim-maliyeti","status":"publish","type":"post","link":"https:\/\/sosyalkeci.com\/tr\/2022\/01\/11\/cac-musteri-edinim-maliyeti\/","title":{"rendered":"CAC: M\u00fc\u015fteri Edinim Maliyeti"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0 0 0 0;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 10%;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:24px!important; margin-right:0px!important;margin-bottom:24px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:20px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:24px;margin-right:0px;margin-bottom:24px;margin-left:0px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Roboto&quot;;font-weight:500;margin:0;--fontSize:60;line-height:1.17;\">CAC: M\u00fc\u015fteri Edinim Maliyeti<\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"60\" height=\"19\" title=\"sosyalkeci_seperator\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2760%27%20height%3D%2719%27%20viewBox%3D%270%200%2060%2019%27%3E%3Crect%20width%3D%2760%27%20height%3D%2719%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2016\/07\/sosyalkeci_seperator.png\" class=\"lazyload img-responsive wp-image-2027\"\/><\/span><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"text-align:center;font-size:16p;letter-spacing:2px;\"><p>Ocak 13, 2022<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-nested-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-nested-column-0{width:50% !important;order : 0;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-nested-column-0{width:100% !important;order : 0;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><div style=\"text-align:center;\"><div class=\"imageframe-liftup\" style=\"margin-top:20px;\"><span class=\" fusion-imageframe imageframe-none imageframe-2\"><a href=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/01\/blog-cac-20220111.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[531ca4239a1400f39fb]\" data-title=\"blog-cac-20220111-sosyalkeci\" title=\"blog-cac-20220111-sosyalkeci\"><img decoding=\"async\" width=\"1800\" height=\"1013\" alt=\"blog-cac-20220111-sosyalkeci\" src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/01\/blog-cac-20220111.jpg\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/01\/blog-cac-20220111.jpg\" class=\"lazyload img-responsive wp-image-2161\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271800%27%20height%3D%271013%27%20viewBox%3D%270%200%201800%201013%27%3E%3Crect%20width%3D%271800%27%20height%3D%271013%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/01\/blog-cac-20220111-200x113.jpg 200w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/01\/blog-cac-20220111-400x225.jpg 400w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/01\/blog-cac-20220111-600x338.jpg 600w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/01\/blog-cac-20220111-800x450.jpg 800w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/01\/blog-cac-20220111-1200x675.jpg 1200w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/01\/blog-cac-20220111.jpg 1800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\"><p>Bir pazarlamac\u0131 olarak g\u00f6reviniz, b\u00fcy\u00fcmeye odaklanmak ve bunlar\u0131 zaman i\u00e7erisinde s\u00fcrd\u00fcr\u00fclebilir i\u015fg\u00fcc\u00fc ve b\u00fct\u00e7elerle y\u00f6netmektir.<\/p>\n<p>Yine de en iyi pazarlamac\u0131lar bile uzun vadeli hedefleri unutarak, g\u00fcn\u00fc kurtarma, h\u0131zl\u0131 b\u00fcy\u00fcme hatas\u0131na d\u00fc\u015febiliyor. Oysa an\u0131nda b\u00fcy\u00fcmek pahal\u0131d\u0131r ve uzun vadeli etkiye odaklanmamak, b\u00fct\u00e7eleri t\u00fcketmek i\u00e7in yak\u0131\u015f\u0131kl\u0131 bir yol gibi g\u00f6r\u00fcnebilir.<\/p>\n<h4>\u00c7\u00f6z\u00fcm: CAC<\/h4>\n<p><b>Potansiyel bir m\u00fc\u015fteriyi, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc almaya ya da hizmetinizi kullanmaya ikna etmenin maliyetine CAC (Customer Acquisition Costs) deniyor<\/b>, yani MEM (M\u00fc\u015fteri Edinim Maliyeti). Belirli bir d\u00f6nem i\u00e7indeki t\u00fcm pazarlama ve sat\u0131\u015f maliyetlerinizin o d\u00f6nemde kazand\u0131\u011f\u0131n\u0131z yeni m\u00fc\u015fterilere (genellikle y\u0131ll\u0131k olarak \u00f6l\u00e7\u00fcl\u00fcr) b\u00f6l\u00fcnmesiyle elde edilir.<br \/>\nKula\u011fa basit geliyor, de\u011fil mi? Sadeli\u011fine aldanmay\u0131n: Bu metrik, <b>ak\u0131ll\u0131 bir yat\u0131r\u0131mc\u0131n\u0131n bakaca\u011f\u0131 en \u00f6nemli rakamlardan biridir<\/b>. Bu y\u00fczden, yak\u0131n zamanda yat\u0131r\u0131m alman\u0131z gerektiyse, CAC&#8217;nizi daha iyi bilirsiniz.<\/p>\n<h4>CAC ve CPA genellikle birbiriyle kar\u0131\u015ft\u0131r\u0131l\u0131r.<\/h4>\n<p>Ancak CAC, bir ba\u015fka \u00f6nemli metrik olan <b>CPA (Edinme Ba\u015f\u0131na Maliyet) ile ayn\u0131 de\u011fildir<\/b>. CPA (Cost Per Acquisition) genellikle olas\u0131 sat\u0131\u015f elde etme maliyetini veya SaaS i\u015fletmelerdeki freemium modelli kullan\u0131c\u0131 edinme maliyetini \u00f6l\u00e7er (\u00fccretli bir m\u00fc\u015fteri veya \u00fccretsiz kullan\u0131c\u0131 olsun). CPA, farkl\u0131 durumlara uygulanabilen \u00e7ok daha geni\u015f bir terimdir. <b>Ancak, CAC yaln\u0131zca \u00f6deme yapan m\u00fc\u015fterileri \u00f6l\u00e7er.<\/b><\/p>\n<p>CAC \u00fc\u00e7 farkl\u0131 modele ayr\u0131labilir:<\/p>\n<ul>\n<li><b>Do\u011frudan CAC<\/b><\/li>\n<li><b>Tam CAC<\/b><\/li>\n<li><b>Kampanya CAC<\/b><\/li>\n<\/ul>\n<h4>\u201cDo\u011frudan CAC\u201d ne zaman kullanmal\u0131?<\/h4>\n<p>Her bir m\u00fc\u015fteriyi elde etmek i\u00e7in do\u011frudan pazarlama kampanyalar\u0131na ne kadar harcad\u0131\u011f\u0131 \u201cDo\u011frudan CAC\u201d ile hesaplan\u0131r. Do\u011frudan CAC, reklam ve pazarlama harcamas\u0131n\u0131 ve varsa d\u0131\u015fardan reklam y\u00f6netimi yapan ajans\u0131n do\u011frudan maliyetlerini i\u00e7erir. Maa\u015flar\u0131 veya genel masraflar\u0131 i\u00e7ermez.<\/p>\n<h4>\u201cTam CAC\u201d ne zaman kullanmal\u0131?<\/h4>\n<p>Her bir m\u00fc\u015fteriyi elde etmek i\u00e7in toplam maliyeti bulmak \u00fczere Tam CAC kullan\u0131n. Do\u011frudan CAC&#8217;deki fakt\u00f6rlere ek olarak, Tam CAC (veya \u201cGer\u00e7ek CAC\u201d), pazarlama ve sat\u0131\u015f personelinizin maa\u015flar\u0131n\u0131, bu personel i\u00e7in kira ve ekipman gibi genel gider maliyetlerini ve kulland\u0131klar\u0131 ara\u00e7lar\u0131 da i\u00e7erecektir. Yat\u0131r\u0131mc\u0131lar\u0131n ilgilendi\u011fi metrik buras\u0131d\u0131r.<\/p>\n<h4>Kampanya CAC ne zaman kullanmal\u0131?<\/h4>\n<p>Belirli bir kampanyada her bir m\u00fc\u015fteri i\u00e7in ne kadar harcama yapt\u0131\u011f\u0131n\u0131z\u0131 bulmak i\u00e7in Kampanya CAC&#8217;yi kullan\u0131n. Bu, Do\u011frudan CAC veya Tam Y\u00fckl\u00fc CAC kullan\u0131larak hesaplanabilir.<\/p>\n<h4>Tam CAC Hesaplamas\u0131<\/h4>\n<p>\u0130nsanlar\u0131n \u00fcr\u00fcn\u00fcm\u00fcz\u00fc veya hizmetimizi sat\u0131n almalar\u0131n\u0131 sa\u011flaman\u0131n maliyetlerine bakarak CAC hesaplayabiliriz. Ve bu, m\u00fc\u015fteri segmentlerine ve alt \u00fcr\u00fcn gruplar\u0131na g\u00f6re de hesaplanabilir. CAC her zaman zaman dilimi ile k\u0131s\u0131tl\u0131 olmal\u0131d\u0131r:<\/p>\n<p>Ay, \u00e7eyrek ve y\u0131la g\u00f6re \u00f6l\u00e7\u00fcm yap\u0131p ve bunlar\u0131 bir \u00f6nceki d\u00f6nemle kar\u015f\u0131la\u015ft\u0131rmak kullan\u0131\u015fl\u0131 olacakt\u0131r.<\/p>\n<p><b>Tam CAC hesaplamak i\u00e7in a\u015fa\u011f\u0131daki formul\u00fc kullanabiliriz:<\/b><\/p>\n<p>(T\u00fcm Pazarlama ve Reklam Harcamalar\u0131 + Sat\u0131\u015f &amp; Pazarlama Ekipleri Maa\u015flar\u0131 + \u0130li\u015fkili di\u011fer giderler toplam\u0131) \/ Edinilen yeni m\u00fc\u015fteri adedi <b>= CAC<\/b><\/p>\n<p>Tam CAC hesaplamas\u0131, bir m\u00fc\u015fteri edinmek i\u00e7in yap\u0131lan her \u015feyi i\u00e7erir. Bu, pazarlama ve sat\u0131\u015f ekibinizin genel verimlili\u011fini \u00f6l\u00e7er.<\/p>\n<p>Hemen bir \u00f6rnek \u00fczerinden a\u00e7\u0131klayal\u0131m. Diyelim g\u00fczel bir e-ticaret sitemiz var: T\u00fcrkiye ve bir ka\u00e7 yabanc\u0131 \u00fclkede faaliyet g\u00f6steren marka i\u00e7in 4 ki\u015filik bir pazarlama ekibi yan\u0131nda, d\u0131\u015fardan da sosyal medya ve i\u00e7erik hizmeti ald\u0131\u011f\u0131 bir ajans\u0131 var diyelim. Bu \u015firketin, y\u0131ll\u0131k pazarlama b\u00fct\u00e7esi 440.000 TL, ekibin ve \u015firketin ayl\u0131k giderleri de sabit 80.000 TL olsun. Buran\u0131n toplam\u0131 y\u0131ll\u0131k 1.400.000 TL\u2019ye geliyor.<br \/>\nY\u0131ll\u0131k hizmet verilen m\u00fc\u015fteri say\u0131s\u0131 ortalama 100.000. Bunlar\u0131n %50\u2019si yeni.<br \/>\nBu durumda TAM CAC <strong>1.400.000 \/ 50.000 = 28 TL<\/strong>&#8216;ye denk geliyor.<\/p>\n<h5>\u015eimdi, belirli bir segmentin CAC&#8217;sini hesaplayal\u0131m.<\/h5>\n<p>E-ticaret sitemizin m\u00fc\u015fterilerinin yakla\u015f\u0131k % 40\u2019\u0131 hobi \u00fcr\u00fcnleri al\u0131c\u0131s\u0131 olsun. Pazarlama kaynaklar\u0131n\u0131n% 25\u2019i bu segmente ayr\u0131ld\u0131\u011f\u0131n\u0131 varsayal\u0131m. Bu verilere g\u00f6re; asl\u0131nda 350.000 TL \/ 20.000= 17,5 TL CAC de\u011feri \u00e7\u0131k\u0131yor. Bu da g\u00f6steriyor ki bu segmente daha fazla para harcayabiliriz.<\/p>\n<h4>\u0130\u015fletmenizde CAC kullanma<\/h4>\n<p>\u0130\u015flerimizi optimize etmek i\u00e7in CAC&#8217;yi dilimlemenin say\u0131s\u0131z yolu var: Hatta ay, kampanya, kanal ve m\u00fc\u015fteri segmentine g\u00f6re daha da ayr\u0131nt\u0131l\u0131 bir \u015fekilde ayr\u0131labilir. Nelerin kalaca\u011f\u0131na ve neyin kesilece\u011fine karar vermeden \u00f6nce, iki \u00f6nemli kavramdan bahsetmek gerek:<\/p>\n<h5>1. LTV\u2019ye h\u0131zl\u0131 bir giri\u015f (Life Time Value)<\/h5>\n<p>LTV, bir m\u00fc\u015fterinin kullan\u0131m \u00f6mr\u00fc boyunca \u00fcretece\u011fi \u00f6ng\u00f6r\u00fclen de\u011ferdir.<br \/>\nBu form\u00fcl\u00fc kullanarak LTV&#8217;yi hesaplayabilirsiniz:<\/p>\n<p>(M\u00fc\u015fteri Ba\u015f\u0131na Ortalama Y\u0131ll\u0131k \u0130\u015flem) x (\u0130\u015flem Ba\u015f\u0131na Ortalama K\u00e2r) x (M\u00fc\u015fterilerin Kald\u0131\u011f\u0131 Ortalama Y\u0131l Say\u0131s\u0131) = LTV<br \/>\nE-ticaret sitenizdeki ortalama paket b\u00fcy\u00fckl\u00fc\u011f\u00fc 100 TL, ortalama kar\u0131n\u0131z 20 TL olsun. Y\u0131lda 4 kere al\u0131\u015fveri\u015f yapan bir m\u00fc\u015fteri segmentiniz ve ortalama 8 sene s\u00fcren bir m\u00fc\u015fteri \u00f6mr\u00fc varsayal\u0131m. Buradaki LTV de\u011feriniz <strong>4 x 20 TL x 8 y\u0131l = 640 TL<\/strong>\u2019dir.<\/p>\n<h5>2. ROI ile alakas\u0131<\/h5>\n<p>\u015eimdi, bu konuda \u00f6nemli olan bir kavram daha var: <strong>ROI (Yat\u0131r\u0131m Getirisi)<\/strong>. ROI temelde pazarlama yat\u0131r\u0131m\u0131n\u0131z\u0131n ne kadar\u0131n\u0131n \u015firketinize de\u011fer olarak d\u00f6nd\u00fc\u011f\u00fcn\u00fc g\u00f6sterir. (genellikle k\u00e2r veya gelir olarak \u00f6l\u00e7\u00fcl\u00fcr). E-ticaret sitesi \u00f6rne\u011fimize geri d\u00f6nersek, buradaki TAM CAC de\u011feri 28 TL, LTV\u2019si ise 640 TL (22 kat\u0131 bir ROI de\u011feri dikkat \u00e7eker).<\/p>\n<p>Belirli segment aral\u0131\u011f\u0131nda bu de\u011ferler daha anlaml\u0131 sonu\u00e7lar ve her zaman pazarlamaya d\u00f6nebilecek ipu\u00e7lar\u0131 i\u00e7erir. Ancak \u015fimdilik, LTV&#8217;nizin CAC&#8217;nizden daha y\u00fcksek oldu\u011funu bildi\u011finiz s\u00fcrece sa\u011flams\u0131n\u0131z.<\/p>\n<p>M\u00fc\u015fterinizin ilk i\u015flemi CAC&#8217;nizden fazlaysa (\u201cba\u015faba\u015f\u0131n\u0131z\u0131 \u00f6nden y\u00fcklemek\u201d olarak adland\u0131r\u0131lan \u015fey) sa\u011flaml\u0131\u011f\u0131n\u0131z tescillenmi\u015f demektir.<\/p>\n<h4>Geliri de\u011fi\u015ftirmek i\u00e7in De\u011fi\u015fkenlerle Oynay\u0131n<\/h4>\n<p>LTV&#8217;de oldu\u011fu gibi, CAC da sadece statik bir say\u0131 de\u011fil, dinamik bir modeldir. Hesaplamaya giren \u00f6nemli par\u00e7alar\u0131n her birinin kendi katk\u0131da bulunan fakt\u00f6rleri var. Bu fakt\u00f6rleri biraz de\u011fi\u015ftirmek ve optimize etmek toplam giderlerinizde, uzun vadeli b\u00fcy\u00fcmenizde b\u00fcy\u00fck bir fark yaratabilir.<br \/>\nDiyelim ki yukar\u0131da \u00f6rneklendirdi\u011fimiz e-ticaret sitemizde verilen reklamlarda d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 %10 art\u0131rman\u0131n bir yolunu bulduk, b\u00f6ylece ayn\u0131 say\u0131da <strong>yeni m\u00fc\u015fteriye ula\u015fmak i\u00e7in gerekli reklam b\u00fct\u00e7esi % 10 azald\u0131<\/strong>. Bu, Tam CAC de\u011ferini 27 TL\u2019ye indirecektir. \u00dc\u00e7 veya d\u00f6rt y\u0131l boyunca ve on binlerce m\u00fc\u015fteri d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, \u00e7ok ciddi bir getiridir.<\/p>\n<p>\u015eimdi, diyelim ki sadece d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131% 10 art\u0131rman\u0131n bir yolunu bulmakla kalmad\u0131k, ayn\u0131 zamanda daha y\u00fcksek ve verimli reklam harcamas\u0131yla gelen sipari\u015f say\u0131s\u0131n\u0131 da %10 artt\u0131rd\u0131k. Bu, CAC\u2019i 24,7 TL\u2019ye kadar d\u00fc\u015f\u00fcrebilir (art\u0131 geliri ve kar\u0131 daha da artacakt\u0131r).<br \/>\nE-ticaret sitemizin k\u00e2r hanesindeki de\u011fi\u015fim, hobi \u00fcr\u00fcnleri alan m\u00fc\u015fterilerin pazarlama d\u00f6n\u00fc\u015f\u00fcm hunisinin verimlili\u011fi art\u0131r\u0131l\u0131rsa daha b\u00fcy\u00fck olacakt\u0131r.<\/p>\n<p>G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, olanaklar s\u0131n\u0131rs\u0131z. <strong>CAC g\u00fc\u00e7l\u00fc bir ara\u00e7<\/strong>; \u00e7\u00fcnk\u00fc bir kez anlad\u0131ktan sonra, \u015firketinizin k\u00e2rl\u0131, daha h\u0131zl\u0131 b\u00fcy\u00fcmesini sa\u011flamak i\u00e7in temel fakt\u00f6rleri optimize edebilirsiniz.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0 !important;padding-right : 10% !important;margin-right : 1.92%;padding-bottom : 0 !important;padding-left : 10% !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 20;padding-right : 0px;padding-bottom : 20px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CAC nedir? CPA ile farklar\u0131 nelerdir? CAC nas\u0131l hesaplan\u0131r? CAC ne zaman kullan\u0131lmal\u0131d\u0131r? LTV ve ROI ile ili\u015fkisi nedir? <\/p>\n","protected":false},"author":1,"featured_media":2161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[56,57,58,60,67,66,62,65,64,59,63,68,61],"class_list":["post-2160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-son-yazilar","tag-cac","tag-cpa","tag-customer-acquisition-costs","tag-dijital-pazarlama","tag-e-commerce","tag-e-ticaret","tag-kampanya-cac","tag-life-time-value","tag-ltv","tag-pazarlama","tag-reklam-yatirimi","tag-roi","tag-tam-cac"],"_links":{"self":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts\/2160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/comments?post=2160"}],"version-history":[{"count":7,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts\/2160\/revisions"}],"predecessor-version":[{"id":2170,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts\/2160\/revisions\/2170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/media\/2161"}],"wp:attachment":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/media?parent=2160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/categories?post=2160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/tags?post=2160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}