{"id":2217,"date":"2022-07-08T18:30:21","date_gmt":"2022-07-08T18:30:21","guid":{"rendered":"https:\/\/sosyalkeci.com\/?p=2217"},"modified":"2022-07-08T18:30:21","modified_gmt":"2022-07-08T18:30:21","slug":"hedeflerin-kpilarin-belirlenmesi","status":"publish","type":"post","link":"https:\/\/sosyalkeci.com\/tr\/2022\/07\/08\/hedeflerin-kpilarin-belirlenmesi\/","title":{"rendered":"Hedeflerin &#038; KPI&#8217;lar\u0131n belirlenmesi"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 10%;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:24px!important; margin-right:0px!important;margin-bottom:24px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:20px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:24px;margin-right:0px;margin-bottom:24px;margin-left:0px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Roboto&quot;;font-weight:500;margin:0;--fontSize:60;line-height:1.17;\">Hedeflerin &#038; KPI&#8217;lar\u0131n belirlenmesi<\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"60\" height=\"19\" title=\"sosyalkeci_seperator\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2760%27%20height%3D%2719%27%20viewBox%3D%270%200%2060%2019%27%3E%3Crect%20width%3D%2760%27%20height%3D%2719%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2016\/07\/sosyalkeci_seperator.png\" class=\"lazyload img-responsive wp-image-2027\"\/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"text-align:center;font-size:16p;letter-spacing:2px;\"><p>Temmuz 8, 2022<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-nested-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-nested-column-0{width:50% !important;order : 0;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-nested-column-0{width:100% !important;order : 0;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><div style=\"text-align:center;\"><div class=\"imageframe-liftup\" style=\"margin-top:20px;\"><span class=\" fusion-imageframe imageframe-none imageframe-2\"><a href=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/KPI-belirlenmesi.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[9b3936f9026d4a007f8]\" data-title=\"KPI-belirlenmesi\" title=\"KPI-belirlenmesi\"><img decoding=\"async\" width=\"1800\" height=\"1000\" alt=\"ko\u015fan insanlar\" src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/KPI-belirlenmesi.jpg\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/KPI-belirlenmesi.jpg\" class=\"lazyload img-responsive wp-image-2218\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271800%27%20height%3D%271000%27%20viewBox%3D%270%200%201800%201000%27%3E%3Crect%20width%3D%271800%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/KPI-belirlenmesi-200x111.jpg 200w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/KPI-belirlenmesi-400x222.jpg 400w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/KPI-belirlenmesi-600x333.jpg 600w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/KPI-belirlenmesi-800x444.jpg 800w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/KPI-belirlenmesi-1200x667.jpg 1200w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/KPI-belirlenmesi.jpg 1800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">KPI nedir?<\/h3>\n<p>Key Performance Indicator (KPI) -Anahtar Performans G\u00f6stergesi- bir i\u015fletmenin hedeflerine ula\u015fmas\u0131 s\u00fcrecinde mevcut performans seviyesini g\u00f6steren ve ula\u015f\u0131lmak istenen noktalar\u0131 i\u015faret eden metrik ya da metriklerdir.<\/p>\n<p><strong>Hedef ve KPI aras\u0131ndaki fark nedir?<\/strong><\/p>\n<p>Hedef ula\u015fmak istedi\u011finiz belli bir sonu\u00e7tur, KPI ise hedefinize ula\u015fma yolunda olup olmad\u0131\u011f\u0131n\u0131z\u0131 s\u00f6yleyen \u00f6l\u00e7\u00fcmd\u00fcr.<\/p>\n<p><strong>Hedef ve KPI lar\u0131n\u0131z\u0131 nas\u0131l belirlersiniz?<\/strong><\/p>\n<p>\u00d6rne\u011fin bir e-ticaret sitesindeki hedefiniz gelir art\u0131\u015f\u0131ysa, ortalama sipari\u015f de\u011feri bir KPI olabilir. Hedefiniz sat\u0131\u015flar\u0131 artt\u0131rmaksa, sipari\u015f adedi KPI olabilir.<\/p>\n<p>Hedefiniz daha fazla ki\u015fiye telefonla sat\u0131\u015f yapmaksa, elde edilen form say\u0131s\u0131 sizin KPI&#8217;\u0131n\u0131z olabilir. Hedeflere ula\u015fma yolunda Makro ve Mikro KPI&#8217;lar belirlenebilir. Websitesi ziyaret\u00e7ilerini artt\u0131rmak makro KPI iken, site ziyaret\u00e7ilerini d\u00fc\u015f\u00fck cost ile elde etmek, CPC&#8217;leri belli bir seviyeye \u00e7ekmek mikro KPI olabilir.<\/p>\n<p>Hedefler ayn\u0131 iken, s\u00fcre\u00e7 i\u00e7erisinde o hedefe ula\u015fmak i\u00e7in kontrol etti\u011finiz KPI&#8217;lar de\u011fi\u015fiklik g\u00f6sterebilir. \u00d6rne\u011fin bir e-ticaret sitesinde belirledi\u011finiz ROAS hedefine ula\u015ft\u0131ysan\u0131z, Bounce rate&#8217;leri d\u00fc\u015f\u00fcrmek sizin yeni KPI&#8217;\u0131n\u0131z olabilir.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">KPI olarak tan\u0131mlayabilece\u011finiz metriklerden baz\u0131lar\u0131<\/h3>\n<p>Sitede ge\u00e7irilen s\u00fcre: \u0130nsanlar geri d\u00fc\u011fmesini t\u0131klamadan \u00f6nce sitenizde yaln\u0131zca birka\u00e7 saniye ge\u00e7iriyorsa, muhtemelen yanl\u0131\u015f bir \u015fey yap\u0131yorsunuzdur. Sitenizin ba\u011flant\u0131s\u0131n\u0131 t\u0131klad\u0131ktan sonra birka\u00e7 saniye i\u00e7inde Google arama sonu\u00e7lar\u0131 sayfas\u0131na geri d\u00f6nerlerse kesinlikle d\u00f6n\u00fc\u015f\u00fcm sa\u011flamazlar. Sitede ge\u00e7irilen iyi zaman, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn karma\u015f\u0131kl\u0131\u011f\u0131na ve i\u00e7eri\u011finizin derinli\u011fine ba\u011fl\u0131 olarak de\u011fi\u015fir. \u0130\u00e7eri\u011finizin faydal\u0131 oldu\u011fundan emin olmak, insanlar\u0131 etkile\u015fimde tutman\u0131n en ge\u00e7erli yoludur.<\/p>\n<p><strong>Page conversion rate\/ Sayfa d\u00f6n\u00fc\u015f\u00fcm oran\u0131:<\/strong> Etkile\u015fim isteniyorsa, nihayetinde her \u015fey d\u00f6n\u00fc\u015f\u00fcmle ilgilidir. Bir sat\u0131n alma, \u00fcyelik ya da form doldurma gibi insanlar\u0131n tamamlamas\u0131 istenen eylemin, en \u00e7ok hangi sayfada ger\u00e7ekle\u015fti\u011fini \u00f6l\u00e7mek gerekir. En y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 elde ettikten sonra, bunu sitenin di\u011fer k\u0131s\u0131mlar\u0131na, ba\u015fka sayfalara nas\u0131l uyarlayaca\u011f\u0131m\u0131za bakar\u0131z.<\/p>\n<p><strong>Cost per lead:<\/strong> Potansiyel m\u00fc\u015fteriye d\u00f6n\u00fc\u015fen bir trafi\u011finiz oldu\u011funda, bunun maliyetini bilmek istersiniz. Trafi\u011fin nerden geldi\u011fine ba\u011fl\u0131 olarak bunu \u00f6l\u00e7mek kolay ya da zor olabilir. Google Ads gibi platformlar, size olas\u0131 sat\u0131\u015f ba\u015f\u0131 maliyeti hesaplay\u0131p g\u00f6sterirler.<\/p>\n<p><strong>Average order value:<\/strong> Paket b\u00fcy\u00fckl\u00fc\u011f\u00fc, i\u015f yapt\u0131\u011f\u0131n\u0131z sekt\u00f6re, satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn grubuna g\u00f6re kabusunuz olabilir. E\u011fer fiziki \u00fcr\u00fcnlerin online ticaretini yap\u0131yorsan\u0131z.<\/p>\n<p><strong>Monthly recurring revenue(MRR):<\/strong> Ayl\u0131k Tekrarlanan Gelir, \u00f6zellikle SaaS \u015firketleri i\u00e7in pop\u00fcler bir KPI\u2019d\u0131r. Bu \u00f6l\u00e7\u00fcm, yaln\u0131zca her ay olu\u015fturdu\u011funuz ve \u00e7ok az ek yat\u0131r\u0131mla veya hi\u00e7 ek yat\u0131r\u0131m olmadan yeniden olu\u015facak gelire bakar.<\/p>\n<p>Average retention rate: \u0130\u015finizin mant\u0131\u011f\u0131na g\u00f6re farkl\u0131l\u0131k g\u00f6sterebilir. Esasen sat\u0131\u015f d\u00f6ng\u00fcs\u00fc tamamland\u0131ktan sonra kaybedilen ve elde tuttu\u011fumuz m\u00fc\u015fteri rakamlar\u0131n\u0131 g\u00f6rmek isteriz. D\u00fc\u015f\u00fck elde tutma oran\u0131(retention), genellikle sat\u0131\u015f s\u00fcrecindeki sorunlar\u0131n bir g\u00f6stergesidir (en k\u00f6t\u00fc durumda, yanl\u0131\u015f sat\u0131\u015ftan bile kaynaklanabilir). Her y\u0131l\/ay (veya i\u015finiz i\u00e7in en uygun olan frekansta) m\u00fc\u015fterilerinizin y\u00fczde ka\u00e7\u0131n\u0131n geri d\u00f6nd\u00fc\u011f\u00fcn\u00fc \u00f6\u011frenin.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">Do\u011fru KPI\u2019lar se\u00e7seniz bile, uygulamada hayal edildi\u011fi gibi olmayabilir.<\/h3>\n<p>Yukar\u0131da bahsetti\u011fimiz KPI\u2019lar sadece \u00f6rnektir. Bunlar\u0131 kopyalay\u0131p direkt kendi stratejinize eklemenizi \u00f6nermeyiz. Kendi i\u015f hedeflerinizi tan\u0131mlayarak ba\u015flay\u0131p, onlarla ilgili KPI\u2019lar\u0131 se\u00e7meniz, i\u015fletmeniz i\u00e7in faydal\u0131 olacakt\u0131r.<\/p>\n<p>\u00d6rne\u011fin bir online pazarlama \u00e7al\u0131\u015fmas\u0131 i\u00e7in y\u00f6netici siteye gelen trafi\u011fin %25 artt\u0131r\u0131lmas\u0131n\u0131 hedefler. Bu i\u015fin i\u00e7in ekip i\u00e7inde i\u015fg\u00fcc\u00fc ayr\u0131labilir veya d\u0131\u015far\u0131dan bir pazarlama ekibine verilebilir. Pek \u00e7ok y\u00f6netici verdi\u011fi %25 trafik artt\u0131rma hedefi sonras\u0131nda takipten kopar:<br \/>\nPazarlamac\u0131: \u0130\u00e7erik pazarlama y\u00f6ntemi deneyelim<br \/>\nY\u00f6netici: Kula\u011fa harika geliyor, nas\u0131l \u00e7al\u0131\u015facak?<br \/>\nPazarlamac\u0131: \u0130lgin\u00e7 makaleler, i\u00e7erikler yaz\u0131p web sitemizden yay\u0131nlayaca\u011f\u0131z.<br \/>\nY\u00f6netici: Ne kadar \u00e7ok i\u00e7erik olursa, o kadar iyi.<\/p>\n<p>KPI\u2019lar \u00fcst kademeler taraf\u0131ndan belirlenip, ekiplere empoze edilirse, genellikle yeterince kucaklanm\u0131yor. Veya mant\u0131ks\u0131z y\u00fcksek belirlenmi\u015f KPI\u2019lar da ayn\u0131 \u015fekilde ekibin motivasyonunun d\u00fc\u015fmesine sebep olabiliyor.<\/p>\n<p>\u0130\u015fin sonunda ekibin katk\u0131lar\u0131 ve kolektif onay\u0131 ile belirlenen KPI\u2019lar en verimli \u00f6l\u00e7\u00fcmler oluyor.<\/p>\n<p>Neden \u00f6l\u00e7t\u00fc\u011f\u00fcm\u00fcz\u00fc bilmedi\u011fimiz bir KPI\u2019\u0131 a\u00e7\u0131klayamad\u0131\u011f\u0131m\u0131zda da benzer bir motivasyon kayb\u0131 ya\u015far\u0131z. G\u00fc\u00e7l\u00fc bir ama\u00e7 belirlemek, yaln\u0131zca ekibimizin KPI&#8217;lar\u0131 anlamalar\u0131na yard\u0131mc\u0131 olmakla kalmaz, ayn\u0131 zamanda bunlar\u0131 kar\u015f\u0131lamak i\u00e7in en iyi stratejileri bulmam\u0131za da yard\u0131mc\u0131 olur.<\/p>\n<\/div><div class=\"fusion-social-links fusion-social-links-1\"><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-social-links-1{text-align:;}@media only screen and (max-width:1024px){.fusion-social-links-1{text-align:;} }@media only screen and (max-width:640px){.fusion-social-links-1{text-align:;} }<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 10% !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 10% !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-right : 60px !important;margin-right : 1.92%;padding-left : 60px !important;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-right : 20px !important;margin-right : 1.92%;padding-left : 20px !important;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 20;padding-right : 0px;padding-bottom : 20px;margin-bottom : 0px;padding-left : 0px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-flex-container.fusion-builder-row-1{ margin-top : 0px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-1{ margin-top : 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>KPI nedir? Hedef ve KPI aras\u0131ndaki fark nedir? Hedef ve KPI lar\u0131n\u0131z\u0131 nas\u0131l belirlersiniz? KPI olarak tan\u0131mlayabilece\u011finiz metriklerden baz\u0131lar\u0131:<\/p>\n","protected":false},"author":1,"featured_media":2218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[75],"class_list":["post-2217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-son-yazilar","tag-kpi"],"_links":{"self":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts\/2217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/comments?post=2217"}],"version-history":[{"count":1,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts\/2217\/revisions"}],"predecessor-version":[{"id":2220,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts\/2217\/revisions\/2220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/media\/2218"}],"wp:attachment":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/media?parent=2217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/categories?post=2217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/tags?post=2217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}