{"id":2231,"date":"2022-07-11T16:16:33","date_gmt":"2022-07-11T16:16:33","guid":{"rendered":"https:\/\/sosyalkeci.com\/?p=2231"},"modified":"2022-07-11T16:19:27","modified_gmt":"2022-07-11T16:19:27","slug":"seodaki-son-trendler","status":"publish","type":"post","link":"https:\/\/sosyalkeci.com\/tr\/2022\/07\/11\/seodaki-son-trendler\/","title":{"rendered":"SEO\u2019daki Son Trendler"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 10%;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:24px!important; margin-right:0px!important;margin-bottom:24px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:20px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:24px;margin-right:0px;margin-bottom:24px;margin-left:0px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Roboto&quot;;font-weight:500;margin:0;--fontSize:60;line-height:1.17;\">SEO\u2019daki Son Trendler<\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"60\" height=\"19\" title=\"sosyalkeci_seperator\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2760%27%20height%3D%2719%27%20viewBox%3D%270%200%2060%2019%27%3E%3Crect%20width%3D%2760%27%20height%3D%2719%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2016\/07\/sosyalkeci_seperator.png\" class=\"lazyload img-responsive wp-image-2027\"\/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"text-align:center;font-size:16p;letter-spacing:2px;\"><p>Temmuz 11, 2022<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-nested-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-nested-column-0{width:50% !important;order : 0;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-nested-column-0{width:100% !important;order : 0;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><div style=\"text-align:center;\"><div class=\"imageframe-liftup\" style=\"margin-top:20px;\"><span class=\" fusion-imageframe imageframe-none imageframe-2\"><a href=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/seo-trendleri.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[394d1bc0062ffc53046]\" data-title=\"seo trendleri\" title=\"seo trendleri\"><img decoding=\"async\" width=\"1800\" height=\"1000\" alt=\"laptop ekran\u0131\" src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/seo-trendleri.jpg\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/seo-trendleri.jpg\" class=\"lazyload img-responsive wp-image-2232\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271800%27%20height%3D%271000%27%20viewBox%3D%270%200%201800%201000%27%3E%3Crect%20width%3D%271800%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/seo-trendleri-200x111.jpg 200w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/seo-trendleri-400x222.jpg 400w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/seo-trendleri-600x333.jpg 600w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/seo-trendleri-800x444.jpg 800w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/seo-trendleri-1200x667.jpg 1200w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2022\/07\/seo-trendleri.jpg 1800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\"><p>2022\u2019ye geldi\u011fimizde tarih bizi yan\u0131ltmad\u0131. SEO, artan i\u00e7erik ve g\u00f6r\u00fcn\u00fcrl\u00fck rekabeti i\u00e7inde en \u00f6nemli ara\u00e7lardan birisi olmaya devam ediyor. Son d\u00f6nemlerde hayat\u0131m\u0131za giren yeni SEO trendleri \u00f6nceli\u011fi kullan\u0131c\u0131 deneyimine vererek, web sitesi sahiplerini ciddi \u00e7al\u0131\u015fkanl\u0131k yapmak zorunda b\u0131rak\u0131yor.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">Core Web Vitals<\/h3>\n<p>May\u0131s 2020&#8217;de Google, kullan\u0131c\u0131 deneyimini \u00f6l\u00e7mek i\u00e7in kullan\u0131lacak \u201c<strong>\u00d6nemli Web Verileri<\/strong>\u201d (Core Web Vitals) adl\u0131 \u00fc\u00e7 yeni metri\u011fi duyurdu: Y\u00fckleme, Etkile\u015fim ve G\u00f6rsel Kararl\u0131l\u0131k. Her \u00fc\u00e7 SEO metri\u011fi de temelde tek bir \u015feyle ilgileniyor: sayfa h\u0131z\u0131. Web sayfan\u0131z ne kadar h\u0131zl\u0131 y\u00fckleniyor, ne kadar s\u00fcrede etkile\u015fime giriyor ve y\u00fckleme s\u0131ras\u0131nda ne kadar kararl\u0131?<\/p>\n<p>Largest contentful paint (<strong>LCP<\/strong>) &#8211; Sayfan\u0131n y\u00fcklenme performans\u0131n\u0131 \u00f6l\u00e7en metrik. 2,5\u2019dan az olmas\u0131 bekleniyor.<br \/>\nCumulative layout shift (<strong>CLS<\/strong>) &#8211; G\u00f6rsel kararl\u0131l\u0131\u011f\u0131 \u00f6l\u00e7en metrik. Ba\u015fka bir deyi\u015fle, sayfa y\u00fcklenirken i\u00e7eri\u011fin ne kadar de\u011fi\u015fti\u011fi ve bunun i\u00e7eri\u011fi okumay\u0131 ne kadar zorla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 \u00f6l\u00e7\u00fcyor. \u0130yi bir kullan\u0131c\u0131 deneyimi i\u00e7in CLS de\u011ferin 0.1\u2019den k\u00fc\u00e7\u00fck olmas\u0131 gerekiyor.<br \/>\nFirst input delay (<strong>FID<\/strong>) &#8211; Sayfan\u0131n kullan\u0131c\u0131ya ne kadar zamanda yan\u0131t verdi\u011fini \u00f6l\u00e7en metrik. \u0130deal de\u011ferinin 100 milisaniye ya da daha d\u00fc\u015f\u00fck olmas\u0131 gerekiyor.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">Google E-A-T<\/h3>\n<p>Google, uzmanl\u0131k, yetki ve g\u00fcvenilirlik <strong>(E-A-T)<\/strong> g\u00f6steren web sitelerinin kalite de\u011ferini \u00f6l\u00e7mek i\u00e7in kullan\u0131yor. (Expertise, Authoritativeness, ve Trustworthiness)<br \/>\nE-A-T, i\u00e7erik olu\u015fturucu, i\u00e7erik ve web sitesinin birle\u015fimi taraf\u0131ndan belirlenir.<br \/>\nE-A-T, \u00f6zellikle <strong>YMYL<\/strong> (paran\u0131z, hayat\u0131n\u0131z) i\u00e7eri\u011fi yay\u0131nlayan web siteleri i\u00e7in \u00e7ok \u00f6nemli.<\/p>\n<p><strong>Peki neye g\u00f6re puanl\u0131yor bu E-A-T?<\/strong><br \/>\n\u00d6ncelikle i\u00e7eri\u011fin yazar\u0131 var m\u0131? Bu yazar\u0131n uzmanl\u0131\u011f\u0131 (bilinirli\u011fi ) ile i\u00e7erik aras\u0131nda bir ili\u015fki var m\u0131? \u0130\u00e7eri\u011fin kalitesi, \u00f6zg\u00fcnl\u00fc\u011f\u00fc, kim taraf\u0131ndan yaz\u0131ld\u0131\u011f\u0131 ve yay\u0131nlanan sitenin bu i\u00e7erik \u00fczerinden ne kadar g\u00fcvenilir oldu\u011fu E-A-T y\u00f6nergelerini belirliyor.<\/p>\n<p>Esasen, E-A-T, Google&#8217;\u0131n arama yapanlara do\u011fru, ger\u00e7ek ve faydal\u0131 bilgiler g\u00f6stermeye \u00e7al\u0131\u015fmas\u0131n\u0131n bir yolu: Herkes bir web sitesi olu\u015fturabilir ve \u00fczerinde istedi\u011fini yay\u0131nlayabilir. Bir t\u0131bbi bilgi sitesi a\u00e7mak i\u00e7in doktor olman\u0131za veya yat\u0131r\u0131m hakk\u0131nda yazmak i\u00e7in finans diplomas\u0131na sahip olman\u0131za gerek yok.<\/p>\n<p>Bu nedenle Google, sayfa i\u00e7eri\u011finin, i\u00e7eri\u011fin kendisinin ve t\u00fcm web sitesinin bireysel yarat\u0131c\u0131s\u0131n\u0131n uzmanl\u0131\u011f\u0131n\u0131, yetkinli\u011fini ve g\u00fcvenilirli\u011fini dikkate al\u0131yor. Google\u2019\u0131n g\u00f6z\u00fcnde, bir hastane web sitesinde deneyimli bir doktor taraf\u0131ndan yaz\u0131lan kapsaml\u0131 bir t\u0131bbi makale, do\u011frulanmam\u0131\u015f t\u0131bbi tavsiyeler veren rastgele bir blog g\u00f6nderisinden \u00e7ok daha de\u011ferli.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">Google E-A-T y\u00f6nergelerinde aynen \u015fu bilgiler yer al\u0131yor:<\/h3>\n<p>\u201cBaz\u0131 konular daha az resmi uzmanl\u0131k gerektirir. Bir\u00e7ok ki\u015fi, \u00fcr\u00fcnler veya restoranlar hakk\u0131nda son derece ayr\u0131nt\u0131l\u0131, faydal\u0131 incelemeler yazabilir. Pek \u00e7ok insan forumlarda, bloglarda vb. ipu\u00e7lar\u0131 ve ki\u015fisel deneyimler payla\u015f\u0131r. Bu s\u0131radan insanlar, ya\u015fam deneyimine sahip olduklar\u0131 konularda uzman olarak kabul edilebilirler. \u0130\u00e7eri\u011fi olu\u015fturan ki\u015finin, kendisini konuyla ilgili \u201cuzman\u201d yapacak t\u00fcrde ve miktarda ya\u015fam deneyimine sahip oldu\u011fu g\u00f6r\u00fcl\u00fcyorsa, bu \u201cg\u00fcnl\u00fck uzmanl\u0131\u011fa\u201d de\u011fer verece\u011fiz ve ki\u015fiyi\/web sayfas\u0131n\u0131\/web sitesini cezaland\u0131rmayaca\u011f\u0131z\u201d<\/p>\n<p>Bununla birlikte, Google i\u00e7in ger\u00e7ekten ve ger\u00e7ekten \u00f6nemli olan bir web sitesi<br \/>\nE-A-T SEO kategorisi var: <strong>YMYL<\/strong>: your money, your life (Paran\u0131z veya Hayat\u0131n\u0131z.)<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">YMYL Nedir?<\/h3>\n<p>YMYL, \u201cParan\u0131z veya Hayat\u0131n\u0131z\u201d anlam\u0131na gelir. Google, mali durumunuzu, sa\u011fl\u0131\u011f\u0131n\u0131z\u0131, g\u00fcvenli\u011finizi ve\/veya mutlulu\u011funuzu etkileyen sayfalar\u0131 s\u0131n\u0131fland\u0131rmak i\u00e7in bu k\u0131saltmay\u0131 kullan\u0131yor.<\/p>\n<p>YMYL siteleri, konu ve bu bilgilerin yanl\u0131\u015f sunulmas\u0131 durumunda kullan\u0131c\u0131ya zarar verece\u011fi i\u00e7in m\u00fcmk\u00fcn olan en y\u00fcksek E-A-T standartlar\u0131na tabi tutulur.<\/p>\n<blockquote>\n<p>\u201cD\u00fc\u015f\u00fck kaliteli YMYL sayfalar\u0131 bir ki\u015finin mutlulu\u011funu, sa\u011fl\u0131\u011f\u0131n\u0131, finansal istikrar\u0131n\u0131 veya g\u00fcvenli\u011fini olumsuz etkileyebilece\u011finden, YMYL sayfalar\u0131 i\u00e7in \u00e7ok y\u00fcksek Sayfa Kalitesi derecelendirme standartlar\u0131na sahibiz.\u201d\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; Google<\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-7\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">Hangi siteler YMYL?<\/h3>\n<p><strong>Haberler ve g\u00fcncel olaylar:<\/strong> Uluslararas\u0131 etkinlikler, i\u015f d\u00fcnyas\u0131, siyaset, bilim, teknoloji gibi alanlar\u0131 kapsayan konular (E\u011flence ve spor gibi t\u00fcm haberler YMYL&#8217;nin kapsam\u0131na girmez, ancak i\u00e7eri\u011finizin profilini geli\u015ftirmekten ba\u011f\u0131ms\u0131z olarak y\u00fcksek E-A-T i\u00e7in \u00e7aba g\u00f6stermek hala iyi fikir :))<\/p>\n<p><strong>Yurtta\u015fl\u0131k, h\u00fck\u00fcmet, hukuk:<\/strong> Oy verme, devlet kurumlar\u0131, kamu kurumlar\u0131, sosyal hizmetler veya yasal tavsiye ile ilgili bilgilerin yay\u0131lmas\u0131<\/p>\n<p><strong>Finans:<\/strong> Yat\u0131r\u0131mlar, vergiler, emeklilik planlamas\u0131, krediler, bankac\u0131l\u0131k veya sigorta ile ilgili herhangi bir finansal tavsiye veya bilgi i\u00e7eren siteler.<\/p>\n<p><strong>Al\u0131\u015fveri\u015f:<\/strong> \u00dcr\u00fcn ara\u015ft\u0131rmas\u0131 veya sat\u0131n alma i\u00e7eren e-ticaret siteleri<\/p>\n<p><strong>Sa\u011fl\u0131k ve g\u00fcvenlik:<\/strong> Hastaneler ve eczaneler veya ila\u00e7lar dahil olmak \u00fczere sa\u011fl\u0131k ve t\u0131bbi konularda bilgi veya tavsiye sunan veya da\u011f\u0131tan i\u00e7erik<\/p>\n<p><strong>Topluluklar<\/strong>: Etnik k\u00f6ken, \u0131rk veya milliyet, din, ya\u015f veya engellilik, cinsiyet (cinsiyet kimli\u011fi), cinsel y\u00f6nelim veya gazilik durumuna g\u00f6re ki\u015filer hakk\u0131nda bilgi veya iddia i\u00e7eren i\u00e7erik<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">E-A-T SEO nas\u0131l geli\u015ftirilir?<\/h3>\n<p>Organik araman\u0131n \u00f6nemi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, en iyi Google E-A-T SEO uygulamalar\u0131ndan s\u00f6z etmekte fayda var:<\/p>\n<p>Neyse ki, web sitenizdeki i\u00e7eri\u011fi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde iyile\u015ftirmek ve Google&#8217;\u0131n (ve kullan\u0131c\u0131lar\u0131n\u0131n) istedi\u011fi g\u00fcven sinyallerini iletmesini sa\u011flamak i\u00e7in atabilece\u011finiz birka\u00e7 \u00f6zel ad\u0131m var. Unutmay\u0131n, siteniz YMYL kapsam\u0131na giriyorsa, daha da y\u00fcksek bir standart tutturmal\u0131s\u0131n\u0131z.<\/p>\n<p><strong>Do\u011fru backlinkler olu\u015fturmak<\/strong><br \/>\n\u0130lgili, y\u00fcksek otoriteye sahip sitelerden al\u0131nan geri ba\u011flant\u0131lar, etkili bir SEO stratejisinin bel kemi\u011fi. Sekt\u00f6r\u00fcn\u00fczde g\u00fcvenilir bir otorite oldu\u011funuzu g\u00f6stermenin de en iyi yollar\u0131ndan birisi. Ancak buradaki sihirli kelimeye dikkat: ilgili backlinkler olmas\u0131 gerekiyor.<br \/>\nS\u0131k\u00e7a uygulanan 500 kelimelik ayn\u0131 i\u00e7eri\u011fin farkl\u0131 k\u00fc\u00e7\u00fck sitelerde yay\u0131nlanmas\u0131 ve forumlara link eklenmesi art\u0131k pek \u00e7al\u0131\u015fm\u0131yor!<\/p>\n<p><strong>G\u00fcvenilir kaynaklarda sitenizden bahsedilmesi (mention):<\/strong> Markan\u0131z\/ad\u0131n\u0131z internetteki yetkili kaynaklarda ne kadar \u00e7ok g\u00f6r\u00fcn\u00fcrse, Google sizi o kadar g\u00fcvenilir bir otorite olarak g\u00f6r\u00fcyor. Podcast\u2019lere davet ediliyor, Youtube kanallar\u0131nda ortak programlar yap\u0131yorsan\u0131z, hayat size daha kolay.<\/p>\n<p><strong>Do\u011fru ve g\u00fcncel i\u00e7erik:<\/strong> S\u00f6ylemesi kolay, herkesin problemi de\u011fil mi?<br \/>\nDaha fazla yorum al\u0131n, gelen yorumlara mutlaka d\u00f6n\u00fcn: Olumlu yorumlar markan\u0131z\u0131n t\u00fcketici g\u00f6z\u00fcnde g\u00fcvenilir oldu\u011funuzu g\u00f6sterir.<br \/>\n<strong>Uzman \u0130\u00e7erik<\/strong><br \/>\nGoogle uzman i\u00e7eri\u011fe bay\u0131l\u0131r.<br \/>\n<strong>Kendinizden bahseden: <\/strong>Uzmanl\u0131k d\u00fczeylerini kan\u0131tlamadan yazarlar\u0131n\u0131z\u0131 yaln\u0131zca profesyonel olarak adland\u0131rmay\u0131n. Kimlik bilgilerini do\u011frulay\u0131n ve \u00fcrettikleri i\u00e7erikle birlikte g\u00f6sterin. Google\u2019\u0131n i\u00e7eri\u011finizin arkas\u0131ndaki ki\u015fileri anlamas\u0131na yard\u0131mc\u0131 olmak i\u00e7in yazarlar\u0131n web sitelerine ve sosyal medya hesaplar\u0131na ba\u011flant\u0131 vermekten korkmay\u0131n.<\/p>\n<p><strong>Web sitenizin arkas\u0131ndaki ki\u015fileri tan\u0131t\u0131n<\/strong>: Hakk\u0131nda, Ekip veya Katk\u0131da Bulunanlar gibi sayfalarda uzmanlar\u0131n\u0131z\u0131 listeleyin.<\/p>\n<p><strong>\u0130\u00e7eri\u011finizi denetleyin:<\/strong><br \/>\nWeb siteniz yepyeni de\u011filse, muhtemelen blog g\u00f6nderileri, makaleler, raporlar, duyurular, veri sayfalar\u0131 vb. gibi olduk\u00e7a fazla miktarda mevcut i\u00e7eri\u011finiz vard\u0131r. Yay\u0131nlad\u0131\u011f\u0131n\u0131z her \u015feyin do\u011fru oldu\u011fundan emin olmak i\u00e7in bir i\u00e7erik denetimi yap\u0131n. Her i\u00e7erik i\u00e7in 3 se\u00e7ece\u011finiz var:<br \/>\n&#8211; G\u00fcncelle<br \/>\n&#8211; Sil<br \/>\n&#8211; Di\u011fer ilgili sayfalarla birle\u015ftir.<\/p>\n<p>Ac\u0131may\u0131n. D\u00fczenli olarak bu denetimi yap\u0131n. Sayfalar\u0131 silerken ve birle\u015ftirirken uygun 301 y\u00f6nlendirmelerini kullanmay\u0131 unutmay\u0131n!<\/p>\n<p><strong>Reklam\u0131 abartmay\u0131n:<\/strong><br \/>\nGoogle, web sitenizde reklam olmas\u0131na laf etmez. Ancak, \u00e7ok fazla say\u0131da reklam\u0131n\u0131z varsa ve \u00f6zellikle bu reklamlar okuma deneyimini olumsuz etkiliyorsa, dikkat edin. \u00c7ok fazla reklam, web sitenizin \u00f6nyarg\u0131l\u0131 ve g\u00fcvenilmez g\u00f6r\u00fcnmesine neden olabilir.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">Uzun \u0130\u00e7erikler (Long form content)<\/h3>\n<p>2022&#8217;de rakiplerinizi geride b\u0131rakman\u0131za yard\u0131mc\u0131 olacak en iyi y\u00f6ntemlerden birisi web sitenizde s\u00fcrekli olarak uzun ve alakal\u0131 i\u00e7erik yay\u0131nlamak. \u0130\u00e7erik E.A.T y\u00f6nergelerine uygun ve 2000 kelime veya daha uzun olmal\u0131d\u0131r. Uzun bi\u00e7imli i\u00e7erik 2021&#8217;de \u00f6nem kazanmaya devam ederken, iyi yaz\u0131lm\u0131\u015f uzun bi\u00e7imli i\u00e7erik 2000 kelime e\u015fi\u011fini dahi ge\u00e7ebilir ve <strong>3000-3500<\/strong> kelimelik uzun yaz\u0131lar \u00fcretilebilir.<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">Sesli Arama<\/h3>\n<p>Sesli arama, \u015f\u00fcphesiz kullan\u0131c\u0131lar\u0131n arama motorlar\u0131yla ili\u015fkisini de\u011fi\u015ftirecek. Bunun da uzun vadede \u00e7ok ciddi etkileri olacak. Google&#8217;a g\u00f6re, t\u00fcm d\u00fcnya n\u00fcfusunun \u015fa\u015f\u0131rt\u0131c\u0131 bir \u015fekilde %27&#8217;si cep telefonlar\u0131nda sesli arama kullan\u0131yor. Ayr\u0131ca ComScore, 2020&#8217;de ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131n sesli arama teknolojisiyle ilgilendi\u011fini duyurmu\u015ftu.<\/p>\n<p><strong>BERT<\/strong><\/p>\n<p>BERT, Google taraf\u0131ndan geli\u015ftirilmi\u015f, t\u00fcm arama ifadesinin ili\u015fkisine dayal\u0131 olarak arama sorgusunun amac\u0131n\u0131 ve ba\u011flam\u0131n\u0131 yorumlayabilen, a\u00e7\u0131k kaynakl\u0131, \u00f6nceden e\u011fitilmi\u015f bir Do\u011fal Dil \u0130\u015fleme (NLP) Modeli. <strong>BERT<\/strong>, bir kelimenin ba\u011flam\u0131n\u0131 di\u011fer t\u00fcm kelimelere dayal\u0131 olarak anlamaya \u00e7al\u0131\u015f\u0131r ve konu\u015fma sorgular\u0131n\u0131n arama sonu\u00e7lar\u0131n\u0131 daha do\u011fru hale getirmeye yard\u0131mc\u0131 olur.<br \/>\nGoogle, arama sonu\u00e7lar\u0131n\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in 2019\u2019da BERT Algoritmas\u0131n\u0131 kullanmaya ba\u015flad\u0131. Yeni algoritman\u0131n, Google aramas\u0131na girilen 10 arama sorgusundan 1&#8217;ini etkiledi\u011fi do\u011fruland\u0131.<br \/>\nBERT i\u00e7in optimize edilecek bir hi\u00e7 bir \u015fey yok. Yine konu d\u00f6n\u00fcp dola\u015f\u0131p kaliteli ve <strong>\u00f6zg\u00fcn i\u00e7eri\u011fe<\/strong> geliyor.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">Gelecekte SEO<\/h3>\n<p>Arama algoritmas\u0131, kapsaml\u0131 temel g\u00fcncellemeler ve mikro ayarlamalar yoluyla geli\u015fmeye devam ediyor. Ancak, Google&#8217;\u0131n hedefi ayn\u0131: \u0130nsanlar\u0131n tam olarak ne arad\u0131\u011f\u0131n\u0131 belirlemede ve onlara en alakal\u0131 sonu\u00e7lar\u0131 vermede daha iyi olmak!<\/p>\n<p>Google, geli\u015fmi\u015f Yapay Zeka kullanarak arama sonu\u00e7lar\u0131n\u0131n kalitesini iyile\u015ftirmeye \u015fimdiden ba\u015flad\u0131 bile.<\/p>\n<p>Bu konuda \u015fimdiye kadarki en b\u00fcy\u00fck s\u0131\u00e7rama, RankBrain&#8217;in ve daha sonra 2019&#8217;da BERT&#8217;nin piyasaya s\u00fcr\u00fclmesiyle ger\u00e7ekle\u015fmi\u015fti. 2021\u2019de ise Multitask United Model veya MUM&#8217;u tan\u0131tarak yeni bir \u00e7\u0131\u011f\u0131r a\u00e7\u0131yor.<\/p>\n<p>Prabhakar Raghavan taraf\u0131ndan Google I\/O 2021 s\u0131ras\u0131nda yap\u0131lan duyuruya g\u00f6re, yeni Do\u011fal Dil \u0130\u015fleme Modeli <strong>MUM<\/strong>, BERT&#8217;den 1000 kat daha g\u00fc\u00e7l\u00fc, 75 dilde video, resim ve metni analiz etmesini sa\u011flayan \u00e7oklu g\u00f6rev yetene\u011fine sahip.<\/p>\n<p>Bunun anlam\u0131, MUM, arama sorgusunun farkl\u0131 y\u00f6nlerini birle\u015ftirecek ve duygular\u0131, ortam\u0131, ara\u00e7lar\u0131 de\u011ferlendirerek kullan\u0131c\u0131n\u0131n ger\u00e7ekten bekledi\u011fine yak\u0131n cevaplar bulmas\u0131n\u0131 sa\u011flayacak.<\/p>\n<p>Google hala MUM&#8217;u test ediyor, ancak yak\u0131nda laboratuvardan \u00e7\u0131kmas\u0131 ve Google Arama ekosisteminin bir par\u00e7as\u0131 olmas\u0131 bekleniyor.<\/p>\n<\/div><div class=\"fusion-social-links fusion-social-links-1\"><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-social-links-1{text-align:;}@media only screen and (max-width:1024px){.fusion-social-links-1{text-align:;} }@media only screen and (max-width:640px){.fusion-social-links-1{text-align:;} }<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 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trendler<\/p>\n","protected":false},"author":1,"featured_media":2232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[80,82,81,78,77,79],"class_list":["post-2231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-son-yazilar","tag-e-a-t","tag-icerik","tag-mum","tag-seo","tag-seo-trendleri","tag-ymyl"],"_links":{"self":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts\/2231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/comments?post=2231"}],"version-history":[{"count":4,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts\/2231\/revisions"}],"predecessor-version":[{"id":2237,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts\/2231\/revisions\/2237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/media\/2232"}],"wp:attachment":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/media?parent=2231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/categories?post=2231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/tags?post=2231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}