{"id":2292,"date":"2023-07-29T12:10:39","date_gmt":"2023-07-29T12:10:39","guid":{"rendered":"https:\/\/sosyalkeci.com\/?p=2292"},"modified":"2023-07-29T13:15:25","modified_gmt":"2023-07-29T13:15:25","slug":"icerik-uretmek","status":"publish","type":"post","link":"https:\/\/sosyalkeci.com\/tr\/2023\/07\/29\/icerik-uretmek\/","title":{"rendered":"\u0130\u00e7erik \u00dcretmek"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 10% 0px 10%;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:24px!important; margin-right:0px!important;margin-bottom:24px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:20px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:24px;margin-right:0px;margin-bottom:24px;margin-left:0px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Roboto&quot;;font-weight:500;margin:0;--fontSize:60;line-height:1.17;\">\u0130\u00e7erik \u00dcretmek<\/h2><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"60\" height=\"19\" title=\"sosyalkeci_seperator\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2760%27%20height%3D%2719%27%20viewBox%3D%270%200%2060%2019%27%3E%3Crect%20width%3D%2760%27%20height%3D%2719%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2016\/07\/sosyalkeci_seperator.png\" class=\"lazyload img-responsive wp-image-2027\"\/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"text-align:center;font-size:16p;letter-spacing:2px;\"><p>Temmuz 29, 2023<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-nested-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-nested-column-0{width:50% !important;order : 0;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-nested-column-0{width:100% !important;order : 0;}.fusion-builder-nested-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><div style=\"text-align:center;\"><div class=\"imageframe-liftup\" style=\"margin-top:20px;\"><span class=\" fusion-imageframe imageframe-none imageframe-2\"><a href=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost3.png\" class=\"fusion-lightbox\" data-rel=\"iLightbox[0ba2660bc4eaefa0325]\" data-title=\"icerilnedir-blogpost3\" title=\"icerilnedir-blogpost3\"><img decoding=\"async\" width=\"1200\" height=\"667\" alt=\"duvar \u00f6n\u00fcnde icerik t\u00fcketen insanlar\" src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost3.png\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost3.png\" class=\"lazyload img-responsive wp-image-2318\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27667%27%20viewBox%3D%270%200%201200%20667%27%3E%3Crect%20width%3D%271200%27%20height%3D%27667%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost3-200x111.png 200w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost3-400x222.png 400w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost3-600x334.png 600w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost3-800x445.png 800w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost3.png 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/a><\/span><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">\u0130\u00e7erik kendi kendine olu\u015fmaz<\/h3>\n<\/div><div class=\"fusion-text fusion-text-3\"><p>\u0130\u00e7erik, b\u00fct\u00fcn pazarlama stratejilerinin olmazsa olmaz bile\u015fenidir. Ne var ki, firmalar pazarlama ve sat\u0131\u015f s\u00fcre\u00e7lerini destekleyecek nitelikli i\u00e7erik hacmi \u00fcretmeye yetecek kaynaklara \u00e7o\u011fu zaman sahip de\u011fildir.<\/p>\n<p>Bu sebeple, serbest yazarlar ve ajanslar arac\u0131l\u0131\u011f\u0131yla d\u0131\u015far\u0131dan i\u00e7erik \u00fcretimi, yarat\u0131c\u0131 i\u00e7erik stratejinizin h\u0131z\u0131n\u0131, verimlili\u011fini ve niteli\u011fini y\u00fckseltecek m\u00fckemmel \u00e7\u00f6z\u00fcm olabilir.<\/p>\n<p>\u0130\u015finiz i\u00e7in do\u011fru serbest yazar\u0131 bulman\u0131n zorlu\u011funu biliyoruz. Bunun i\u00e7in, <strong><a href=\"https:\/\/sosyalkeci.com\/tr\/about\/\" target=\"_blank\" rel=\"noopener\">Sosyal Ke\u00e7i<\/a><\/strong>\u2019nin yard\u0131m\u0131yla en iyi orta\u011f\u0131 bulman\u0131z\u0131, onlara ne istedi\u011finizi aktarabilmenizi ve en iyi sonu\u00e7lar\u0131 elde edebilmek i\u00e7in dikkat edece\u011finiz hususlar\u0131 kavraman\u0131z\u0131 kolayla\u015ft\u0131racak, yarat\u0131c\u0131 i\u00e7erik \u00fcretimini d\u0131\u015far\u0131dan tedarik etmeye d\u00f6n\u00fck bir <strong>rehber<\/strong> derledik.<\/p>\n<p>\u0130\u015f hedeflerinize ula\u015fabilmeniz i\u00e7in g\u00fc\u00e7l\u00fc bir stratejiye ve m\u00fckemmel bir i\u00e7eri\u011fe ihtiyac\u0131n\u0131z var. Sizi bunun i\u00e7in destekliyoruz. \u0130\u00e7erik \u00fcretiminizi bir \u00fcst seviyeye ta\u015f\u0131yabilmeniz, do\u011fru yolda ilerleyebilmeniz i\u00e7in baz\u0131 \u015fablon ve \u00e7\u00f6z\u00fcmler \u015fekillendirdik.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><blockquote>\n<p>K\u0131saca, mesaj\u0131n\u0131z\u0131 olas\u0131 m\u00fc\u015fterilerinize yarat\u0131c\u0131 bir bi\u00e7imde ileten ve hik\u00e2yenizden bahseden her bir i\u00e7erik \u00f6rne\u011fi yarat\u0131c\u0131 i\u00e7eriktir.<\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-5\"><h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 42; line-height: 1.5;\" data-fontsize=\"42\" data-lineheight=\"63px\">\u0130\u00e7eri\u011finizle hangi hedeflere ula\u015fmak istiyorsunuz?<\/h3>\n<p>&#8211; Kime ula\u015fmak istiyorsunuz (bir ba\u015fka deyi\u015fle, hedef kitleniz kim)?<br \/>\n&#8211; Markan\u0131z i\u00e7in ne t\u00fcrden i\u00e7erik kullanmak istiyorsunuz? Halihaz\u0131rda yay\u0131mlad\u0131\u011f\u0131n\u0131z i\u00e7erikler varsa, neden o belli t\u00fcrden i\u00e7eri\u011fi kullan\u0131yorsunuz?<br \/>\n&#8211; En iyi sonu\u00e7lara ula\u015fmak i\u00e7in hangi i\u00e7erik kanallar\u0131n\u0131 kullanmal\u0131 ya da geli\u015ftirmelisiniz?<br \/>\n&#8211; Her bir i\u00e7erik t\u00fcr\u00fcn\u00fc sizin i\u00e7in kim \u00fcretebilir?<\/p>\n<p>\u0130\u00e7erik pazarlamas\u0131 \u00f6nemlidir; zira m\u00fc\u015fterilerinizle aran\u0131zda g\u00fcven tesis edilmesine, sad\u0131k bir m\u00fc\u015fteri kitlesi olu\u015fturman\u0131za, potansiyel m\u00fc\u015fterileri saptaman\u0131za, yeni m\u00fc\u015fteriler kazanman\u0131za ve mevcut m\u00fc\u015fterilerle ba\u011flant\u0131 kurman\u0131za yard\u0131mc\u0131 olur. \u0130\u00e7erik pazarlamas\u0131, pazarlama s\u00fcrecinize ek ya da fazladan bir fayda de\u011fildir; bug\u00fcnlerde, beklentilerin \u00fczerine kurulu oldu\u011fu alan\u0131n kendisidir.<br \/>\nSonu\u00e7ta, i\u00e7eri\u011finiz, i\u015fletmenizi ve markan\u0131z\u0131 potansiyel m\u00fc\u015fterilerin \u00f6n\u00fcne getiren \u015feydir. Yararl\u0131 ve de\u011ferli i\u00e7erik, hedef kitlenizin sorular\u0131n\u0131 yan\u0131tlaman\u0131za, bir i\u015fletme olarak otorite olu\u015fturman\u0131za ve m\u00fc\u015fterilerinizin g\u00fcvenini kazanman\u0131za yard\u0131mc\u0131 olur.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><p><strong>M\u00fc\u015fteriler<\/strong> favori markalar\u0131ndan istikrarl\u0131 ve y\u00fcksek nitelikli i\u00e7erik beklemeye ba\u015flad\u0131lar. Bunun yan\u0131 s\u0131ra, son zamanlarda, fazlas\u0131yla ki\u015fiselle\u015ftirilmi\u015f i\u00e7erikler insanlar\u0131n kendilerini ba\u015fkalar\u0131yla ba\u011flant\u0131 i\u00e7inde g\u00f6rmelerini ve anla\u015f\u0131ld\u0131klar\u0131n\u0131 hissetmelerini sa\u011flamaya ba\u015flad\u0131. Bu t\u00fcrden i\u00e7erikler, markalar\u0131n hem potansiyel hem de mevcut m\u00fc\u015fterileriyle duygusal bir ba\u011f kurmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n<p>Seyahat, yemek ve moda markalar\u0131, canl\u0131 sosyal medya g\u00f6nderileri ve ilgi \u00e7ekici fenomen kampanyalar (influencer campaigns) arac\u0131l\u0131\u011f\u0131yla g\u00fcven olu\u015fturuyorlar. Yaz\u0131l\u0131m firmalar\u0131 \u201cnas\u0131l yap\u0131l\u0131r\u201d videolar\u0131 ve rehber kitap\u00e7\u0131klar\u0131yla adeta birer e\u011fitmen konumuna geldiler. Finansal hizmet sunan \u015firketler, insanlar\u0131n ve i\u015fletmelerin finansal hedeflerine ula\u015fmalar\u0131na yard\u0131mc\u0131 olacak uygulamalar ve kaynaklar sa\u011fl\u0131yorlar. Halihaz\u0131rda devam eden bu rekabetle birlikte, \u00e7evrimi\u00e7i i\u00e7erik sadece bir \u201cbonus\u201d olmaktan \u00e7ok, art\u0131k bir <strong>gereklilik<\/strong>.<br \/>\nB\u00fct\u00fcn bunlar\u0131n yan\u0131nda, i\u00e7erik pazarlamas\u0131, g\u00f6z ard\u0131 edilemeyecek nitelikte ve kan\u0131tlanm\u0131\u015f olumlu sonu\u00e7lar sunuyor:<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><p><strong>\u0130stikrar \u00f6nemlidir<\/strong>: B\u00fct\u00fcn mecralarda istikrarl\u0131 marka sunumu geliri %23 art\u0131r\u0131yor ve t\u00fcketicilerin %64&#8217;\u00fc markal\u0131 bir sosyal video izledikten sonra sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftiriyor. (Kaynak: Forbes)<\/p>\n<p><strong>Blog\u2019un avantajlar\u0131<\/strong>: Bloglar\u0131 olan k\u00fc\u00e7\u00fck i\u015fletmeler, bloglar\u0131 olmayanlara g\u00f6re %126 daha fazla potansiyel b\u00fcy\u00fcme elde ediyor.<\/p>\n<p><strong>\u0130\u00e7erik, potansiyel m\u00fc\u015fteri sa\u011flar<\/strong>: \u0130\u00e7erik pazarlamas\u0131, do\u011frudan hedef kitlenin sat\u0131n alma kararlar\u0131n\u0131 etkilemeye d\u00f6n\u00fck pazarlamaya (outbound marketing) g\u00f6re %62 daha az maliyete sahip olup \u00fc\u00e7 kat daha fazla m\u00fc\u015fteri potansiyeli yarat\u0131yor. (Kaynak: Demandmetric)<\/p>\n<p><strong>Kalite yeni yollar a\u00e7ar<\/strong> : 1984&#8217;te ortalama bir ki\u015fi g\u00fcnde yakla\u015f\u0131k olarak 2000 reklam g\u00f6r\u00fcyordu. 2014&#8217;te bu rakam 5000&#8217;e ula\u015ft\u0131 ve insanlar b\u0131kt\u0131. G\u00fcn\u00fcm\u00fczde yakla\u015f\u0131k olarak <strong>615 milyon cihaz<\/strong> reklam engelleme uygulamalar\u0131 kullan\u0131yor. Onlara ula\u015fman\u0131n tek yolu, tan\u0131t\u0131m yapmaktan \u00e7ok te\u015fvik edici olma fikrine yaslanan i\u00e7erik pazarlamas\u0131.<\/p>\n<p><strong>Ara\u015ft\u0131rma i\u00e7eri\u011fe ihtiya\u00e7 duyar<\/strong>: \u00c7evrimi\u00e7i al\u0131\u015fveri\u015f yapanlar\u0131n %79&#8217;u toplam al\u0131\u015fveri\u015f s\u00fcrelerinin %50&#8217;sini \u00e7evrimi\u00e7i \u00fcr\u00fcnler \u00fczerine ara\u015ft\u0131rma yaparak ge\u00e7iriyor. (Kaynak: HubSpot)<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><p>\u015eimdi, \u015firket i\u00e7i ve harici i\u00e7erik olu\u015fturman\u0131n baz\u0131 avantaj ve dezavantajlar\u0131na bir g\u00f6z atal\u0131m.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><h3>\u015eirket \u0130\u00e7i \u0130\u00e7erik Olu\u015fturman\u0131n Avantaj ve Dezavantajlar\u0131:<\/h3>\n<\/div><div class=\"fusion-text fusion-text-10\"><p><strong>Avantajlar<\/strong><\/p>\n<p><strong>End\u00fcstriye hakimiyet<\/strong>: \u0130\u015finizi en iyi bilen kendi \u00e7al\u0131\u015fanlar\u0131n\u0131zd\u0131r. \u0130\u00e7inde yer ald\u0131\u011f\u0131n\u0131z end\u00fcstriyi, satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ya da hizmetleri sezgisel bir bi\u00e7imde bilirler; m\u00fc\u015fteri kitlenizi ve ihtiya\u00e7lar\u0131n\u0131 yakinen tan\u0131rlar. Bu, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n uzmanl\u0131k bilgisinden faydalanman\u0131z\u0131 ve hem g\u00fcvenilir hem de bilgilendirici nitelikte i\u00e7erikler \u00fcretebilmenizi sa\u011flar.<\/p>\n<p><strong>Maliyet y\u00f6netimi<\/strong>: Sabit bir maa\u015f\u0131 olan \u015firket i\u00e7i \u00fcreticilerden yararlanmak maliyetlerin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve proje b\u00fct\u00e7elemesini kolayla\u015ft\u0131rabilir.<br \/>\nBa\u011f\u0131ms\u0131zl\u0131k: \u015eirket i\u00e7i i\u00e7erik \u00fcretiminden yana tercih kullanmak en g\u00fcncel i\u00e7erik projelerinizin bizzat par\u00e7as\u0131 olman\u0131z\u0131 sa\u011flar. Ayn\u0131 zamanda, \u00fccretlerini birden bire art\u0131ran ya da bildirimde bulunmaks\u0131z\u0131n i\u015fi b\u0131rakan serbest \u00e7al\u0131\u015fanlar ya da ajanslara dair endi\u015felenmeniz gerekmez.<\/p>\n<p><strong>K\u00fclt\u00fcr uyumu:<\/strong> \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n, i\u015fletmenize ve i\u015fletmenizin ba\u015far\u0131s\u0131na, \u015firket d\u0131\u015f\u0131ndan bir orta\u011fa g\u00f6re daha fazla yat\u0131r\u0131m yapmas\u0131 beklenir. \u0130\u015f yapmaya y\u00f6nelik motivasyonlar\u0131 en iyi sonu\u00e7lar\u0131 elde etme amac\u0131yla do\u011fal olarak uyumludur. Bunun yan\u0131nda, i\u015f s\u00fcre\u00e7lerinizi istihdam edilen ki\u015fiye tan\u0131t\u0131p firma k\u00fclt\u00fcr\u00fcne uyumunu sa\u011flamaya \u00e7al\u0131\u015fmakla vakit harcamazs\u0131n\u0131z.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\"><p><strong>Dezavantajlar<\/strong><\/p>\n<p><strong>Y\u00fcksek maliyet<\/strong>: \u015eirket i\u00e7i i\u00e7erik \u00fcreticilerine taban ayl\u0131kla birlikte ek \u00f6deme yap\u0131lmas\u0131 ve sigorta primi yat\u0131r\u0131lmas\u0131 gerekir. Bunlara kira, yaz\u0131l\u0131m ve ekipman maliyetleri, e\u011fitim ve bunun gibi harcamalar da eklenir. B\u00f6yle olunca, d\u0131\u015far\u0131dan hizmet al\u0131m\u0131 \u00e7o\u011fu zaman en ucuz se\u00e7enek olarak belirir.<\/p>\n<p><strong>Uzmanl\u0131k:<\/strong> \u00d6zellikle yarat\u0131c\u0131 i\u00e7eri\u011fin geli\u015fme h\u0131z\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n ihtiyac\u0131n\u0131z olan becerilere her zaman sahip olmas\u0131n\u0131 beklemek ger\u00e7ek\u00e7i de\u011fildir. Grafik tasar\u0131m veya arama motoru optimizasyonu (SEO) \u00f6rneklerinde oldu\u011fu gibi her t\u00fcrden i\u00e7erikte uzmanlar\u0131 i\u015fe almak, inan\u0131lmaz derecede y\u00fcksek harcamalara yol a\u00e7ar. D\u0131\u015far\u0131dan hizmet ald\u0131\u011f\u0131n\u0131zda bu \u00f6nlenebilir.<\/p>\n<p><strong>Zaman harcama<\/strong>: \u0130\u00e7erik olu\u015fturma, zaman alan bir s\u00fcre\u00e7tir. \u015eirket i\u00e7i \u00fcreticilerden olu\u015fan \u00f6zel bir ekip i\u00e7in b\u00fct\u00e7eniz yoksa, \u015firket i\u00e7i i\u00e7erik \u00fcretimi \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n oda\u011f\u0131n\u0131 sat\u0131\u015f yapmak ve yeni m\u00fc\u015fteriler kazanmaya \u00e7al\u0131\u015fmak gibi di\u011fer \u00f6nemli g\u00f6revlerden sapt\u0131rabilir.<\/p>\n<p><strong>Esneklik<\/strong>: \u0130\u00e7erik \u00fcretimi alan\u0131ndaki e\u011filimler s\u00fcrekli olarak de\u011fi\u015fti\u011finden, hangi t\u00fcrden i\u00e7eriklerin i\u015fletmeniz i\u00e7in en iyisi oldu\u011funu bulmak da s\u00fcrekli olarak deneme yan\u0131lmayla olanakl\u0131d\u0131r. Yaln\u0131zca belirli i\u00e7erik t\u00fcrlerinde deneyime sahip i\u00e7erik \u00fcreticilerinden olu\u015fan \u015firket i\u00e7i bir ekiple, bu t\u00fcr denemeler i\u00e7in gerekli olan esnekli\u011fe sahip olamayabilirsiniz.<\/p>\n<p>K\u0131sacas\u0131, bir ekibin ya da tam zamanl\u0131 i\u00e7erik \u00fcretiminin maliyetini kar\u015f\u0131lamak i\u00e7in gereken b\u00fct\u00e7eye sahip b\u00fcy\u00fck bir \u015firketseniz, \u015firket i\u00e7i bir i\u00e7erik \u00fcreticisini ya da ekibini istihdam etmek iyi bir se\u00e7enektir. De\u011filse, d\u0131\u015far\u0131dan hizmet al\u0131m\u0131 daha iyi bir se\u00e7enek olabilir.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12\"><h3><strong>\u0130yi bir brief a\u015fa\u011f\u0131dakileri i\u00e7ermelidir:<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-2293\" src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-13.50.41-1024x469.png\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-13.50.41-1024x469.png\" alt=\"metin \u2013 video \u2013 i\u015fitsel i\u00e7erik \u2013 basit \u00e7izimler\" width=\"1017\" height=\"466\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271017%27%20height%3D%27466%27%20viewBox%3D%270%200%201017%20466%27%3E%3Crect%20width%3D%271017%27%20height%3D%27466%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-13.50.41-200x92.png 200w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-13.50.41-300x137.png 300w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-13.50.41-400x183.png 400w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-13.50.41-600x275.png 600w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-13.50.41-768x352.png 768w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-13.50.41-800x366.png 800w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-13.50.41-1024x469.png 1024w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-13.50.41-1200x549.png 1200w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-13.50.41.png 1210w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/p>\n<p><strong>Ama\u00e7<\/strong><br \/>\nAjans\u0131n\u0131z\u0131n ya da size hizmet sunan serbest \u00e7al\u0131\u015fan\u0131n, s\u00f6z konusu i\u00e7erikle neyi ba\u015farmay\u0131 umdu\u011funuzu bilmesi gerekiyor. Ajans ya da \u00e7al\u0131\u015fana neyi ama\u00e7lad\u0131\u011f\u0131n\u0131z\u0131 s\u00f6yleyerek, \u00fczerinde \u00e7al\u0131\u015ft\u0131klar\u0131 \u201cvizyon\u201dunuzu g\u00f6rmelerine izin vermi\u015f olursunuz. \u0130\u00e7erikle ilgili ama\u00e7lar\u0131n\u0131z, \u00fcreticinin i\u00e7erik olu\u015fturma yakla\u015f\u0131m\u0131n\u0131 etkileyecektir. A\u00e7\u0131k\u00e7a ifade edilmi\u015f bir vizyona sahip olmak, ayn\u0131 zamanda iyi bir pratiktir; zira \u00fcreticinin, yapt\u0131\u011f\u0131 i\u015fin i\u015fletmeniz i\u00e7in de\u011ferli oldu\u011funu bilmesini sa\u011flar. \u0130\u00e7eri\u011finizin amac\u0131n\u0131 belirlemek i\u00e7in a\u015fa\u011f\u0131daki gibi sorular\u0131 yan\u0131tlamak yard\u0131mc\u0131 olur:<\/p>\n<p><strong>Hedef Kitle<\/strong><br \/>\nBir i\u015fletme olarak ortaya koydu\u011funuz her i\u00e7erik, size \u00f6zg\u00fc hedef kitlenizi g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131d\u0131r. Bu, \u00f6zellikle, m\u00fc\u015fterilerin ki\u015fiselle\u015ftirilmi\u015f ileti\u015fim bekledi\u011fi g\u00fcn\u00fcm\u00fcz\u00fcn pazarlama ortam\u0131 i\u00e7in ge\u00e7erlidir. Hen\u00fcz ideal m\u00fc\u015fterinizi tan\u0131mlam\u0131\u015f de\u011filseniz, hakk\u0131nda m\u00fcmk\u00fcn olan her \u015feyi detayland\u0131rd\u0131\u011f\u0131n\u0131z bir al\u0131c\u0131 karakteri olu\u015fturun. S\u00f6z konusu karakterin ne yapt\u0131\u011f\u0131ndan kim oldu\u011funa kadar, m\u00fcmk\u00fcn olan her ayr\u0131nt\u0131, ama \u00f6zellikle de ona ac\u0131 veren \u015feyler ve arzular\u0131 tan\u0131mlanmal\u0131d\u0131r. E\u011fer halihaz\u0131rda bir al\u0131c\u0131 karakteriniz varsa, bunu i\u00e7erik y\u00f6nergenize ekleyin. Al\u0131c\u0131lar\u0131n\u0131z\u0131n kim oldu\u011funu i\u00e7erik \u00fcreticinizin tahminlerine b\u0131rakmay\u0131n.<br \/>\nBu t\u00fcr bilgilerin \u00fcst\u00fc kapal\u0131 oldu\u011funu d\u00fc\u015f\u00fcnseniz bile, hedef kitleniz hakk\u0131nda m\u00fcmk\u00fcn oldu\u011funca spesifik olun. Ne kadar spesifik olur ve ayr\u0131nt\u0131 sunarsan\u0131z, i\u00e7erik \u00fcreticiniz i\u00e7eri\u011fi hedef kitlenizin ihtiya\u00e7lar\u0131na o kadar iyi uyarlayabilir. Bu, potansiyel m\u00fc\u015fteriler olu\u015fturmaya, yeni m\u00fc\u015fteriler kazanmaya (generating conversions) her zaman yard\u0131mc\u0131 olur, \u00e7\u00fcnk\u00fc bir \u00fcr\u00fcn veya hizmet sat\u0131n almaya karar verirken, insanlar ac\u0131lar\u0131n\u0131 anlayan ve onlar\u0131n dilini konu\u015fan i\u015fletmelere do\u011fal olarak \u00e7ekilir.<\/p>\n<p><strong>Ses Tonu ve Tarz<\/strong><br \/>\n\u0130\u015fte burada ses tonu devreye giriyor. Yaz\u0131l\u0131 makalelerden grafiklere kadar b\u00fct\u00fcn \u00fcretimler i\u00e7in, yans\u0131tmak istedi\u011finiz g\u00f6r\u00fcnt\u00fc, yay\u0131mlanacak i\u00e7erik t\u00fcr\u00fcn\u00fc belirler. \u00d6rne\u011fin, bir hastane i\u015fletiyorsan\u0131z, \u00fcslubunuz herhalde empatik, profesyonel ve kendinden emin olmal\u0131d\u0131r. Buna kar\u015f\u0131l\u0131k, e\u011fer 10 ya\u015f\u0131ndaki \u00e7ocuklara oyuncak sat\u0131yorsan\u0131z, b\u00fcy\u00fck olas\u0131l\u0131kla e\u011flenceli ve gayri resmi i\u00e7erik istersiniz.<br \/>\nFarkl\u0131 m\u00fc\u015fteriler i\u00e7in \u00e7e\u015fitli projeler \u00fczerinde \u00e7al\u0131\u015fan bir i\u00e7erik \u00fcreticisi i\u00e7in markan\u0131za uygun tonu bilmek \u00e7ok \u00f6nemlidir. Bir stil k\u0131lavuzunuz veya bir ses tonu belgeniz varsa, bunu i\u00e7erik \u00fcreticinize g\u00f6nderin, ancak serbest \u00e7al\u0131\u015fan\u0131n kolayca ba\u015fvurabilmesi i\u00e7in i\u015f y\u00f6nergenize de tonla ilgili birka\u00e7 sat\u0131r ekledi\u011finizden emin olun.<\/p>\n<p><strong>\u0130\u00e7erik resmi mi olmal\u0131?<\/strong><br \/>\nE\u011fer b\u00f6yleyse, arkada\u015f\u00e7a m\u0131 yoksa profesyonel mi olmal\u0131? E\u011fer gayri resmi olacaksa, g\u00fcnl\u00fck konu\u015fma dilinin kullan\u0131lmas\u0131 kabul edilebilir mi? E\u011flenceli, oyuncu ve esprili mi, yoksa e\u011fitici mi olmal\u0131? Yoksa kitlenizin duygular\u0131n\u0131 harekete ge\u00e7irip onlar\u0131 a\u011flatmal\u0131 m\u0131?<br \/>\nSes tonuyla ilgili y\u00f6nergelerle, kendi i\u00e7eri\u011finizden veya di\u011fer markalardan istedi\u011finiz tona uygun i\u00e7erik \u00f6rnekleri de g\u00f6nderebilirsiniz. Bu t\u00fcr \u00f6rnekler, i\u00e7erik \u00fcreticisinin kendisinden ne beklendi\u011fini daha iyi anlamas\u0131na yard\u0131mc\u0131 olacakt\u0131r. Bu, yaz\u0131l\u0131 i\u00e7erik kadar video ve di\u011fer g\u00f6rsel i\u00e7erikler i\u00e7in de \u00f6nemlidir. Bununla birlikte, grafik, animasyon veya ba\u015fka bir g\u00f6rsel i\u00e7erik sipari\u015fi veriyorsan\u0131z, markan\u0131z\u0131n ses tonuna ek olarak renk paleti ve tipografisiyle ilgili bilgileri de ekledi\u011finizden emin olun. \u0130htiyac\u0131n\u0131z olan tonu tutturan herhangi bir ge\u00e7mi\u015f i\u00e7eri\u011finiz veya bir rakibinizin bu nitelikteki i\u00e7eri\u011fi varsa, bunu i\u00e7erik \u00fcreticisine \u00f6rnek olarak sunabilirsiniz.<\/p>\n<p><strong>Projeye \u00d6zg\u00fc \u00c7e\u015fitli Bilgiler<\/strong><br \/>\nBu bilgiler, ihtiyac\u0131n\u0131z olan i\u00e7eri\u011fin t\u00fcr\u00fcne ve ondan bekledi\u011finiz sonu\u00e7lara ba\u011fl\u0131 olarak de\u011fi\u015fecektir.<\/p>\n<p><strong>Dahil edilecek hususlardan baz\u0131lar\u0131 \u015funlard\u0131r:<\/strong><br \/>\n&#8211; <strong>\u0130\u00e7eri\u011fin t\u00fcr\u00fc<\/strong>: Yaz\u0131l\u0131 i\u00e7erik mi yoksa g\u00f6rsel i\u00e7erik mi? Yaz\u0131l\u0131 i\u00e7erikse; blog g\u00f6nderisi mi, e-posta kampanyas\u0131 m\u0131, bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 m\u0131, e-Kitap m\u0131, teknik inceleme ya da ba\u015fka bir \u015fey mi? G\u00f6rsel i\u00e7erikse; bir sosyal medya g\u00f6nderisi i\u00e7in grafik mi, bir video sat\u0131\u015f mektubu i\u00e7in senaryo (a script for a video sales letter) ya da canl\u0131 web semineri i\u00e7in bir sunum mu?<\/p>\n<p>&#8211;<strong> \u0130\u00e7eri\u011fin uzunlu\u011fu<\/strong>: Yaz\u0131l\u0131 i\u00e7erikse, ka\u00e7 kelime veya sayfa olmal\u0131? Bir video, podcast veya bir animasyonsa, uzunlu\u011fu ne olmal\u0131?<\/p>\n<p>&#8211; <strong>Yay\u0131mlanaca\u011f\u0131 yer:<\/strong> \u0130\u00e7erik blog\u2019unuzda, yerel bir dergide ya da web sitesinde mi yay\u0131mlanacak? Yoksa sosyal medya veya canl\u0131 bir web semineri i\u00e7in mi \u00fcretiliyor?<\/p>\n<p>&#8211; \u0130\u00e7erikte belirtilmesini istedi\u011finiz belirli \u00fcr\u00fcn veya hizmetler.<\/p>\n<p>&#8211; \u00d6zellikle yaz\u0131l\u0131 i\u00e7eriklerde serbest \u00e7al\u0131\u015fan\u0131n\u0131z\u0131n hedeflemesi gereken anahtar kelimeler.<\/p>\n<p>&#8211; <strong>Dahil etmek isteyebilece\u011finiz harekete ge\u00e7irici mesajlar:<\/strong> E\u011fer tercihiniz varsa, bu mesajlar\u0131n i\u00e7eri\u011fin neresinde bulunmalar\u0131 gerekti\u011fini, s\u0131kl\u0131klar\u0131n\u0131 ve ifade tarzlar\u0131n\u0131 da belirtin.<br \/>\n&#8211; \u0130\u00e7erik \u00fcreticisinin dahil etmesini istedi\u011finiz ba\u011flant\u0131lar.<br \/>\n&#8211; M\u00fcmk\u00fcnse, i\u00e7erik \u00fcreticisinin g\u00f6r\u00fc\u015f almak veya s\u00f6zlerinden al\u0131nt\u0131 yapmak i\u00e7in g\u00f6r\u00fc\u015fmesini istedi\u011finiz ki\u015filerin adlar\u0131 ve ileti\u015fim bilgileri.<\/p>\n<\/div><div class=\"fusion-text fusion-text-13\"><h3>Bir Ajansla ya da \u0130\u00e7erik \u00dcreticisiyle \u00c7al\u0131\u015fmak<\/h3>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-large wp-image-2309\" src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost-1024x569.png\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost-1024x569.png\" alt=\"mobil kullan\u0131c\u0131 \u015fa\u015f\u0131r\u0131yor\" width=\"1024\" height=\"569\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27569%27%20viewBox%3D%270%200%201024%20569%27%3E%3Crect%20width%3D%271024%27%20height%3D%27569%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost-200x111.png 200w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost-300x167.png 300w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost-400x222.png 400w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost-600x334.png 600w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost-768x427.png 768w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost-800x445.png 800w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost-1024x569.png 1024w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost.png 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u0130\u00e7erik \u00fcreticileri genel olarak belli bir alan ya da i\u00e7erik t\u00fcr\u00fcnde uzmanl\u0131k deneyimine sahiptir. \u00c7o\u011funlukla, istedi\u011finiz i\u00e7erik t\u00fcr\u00fcnde geli\u015fkin bir uzmanl\u0131k d\u00fczeyine sahiptirler. Bu da onlar\u0131 s\u00f6z konusu g\u00f6rev i\u00e7in m\u00fckemmel k\u0131lar. Ayn\u0131 zamanda, \u00e7o\u011fu zaman esnek ve uyumludurlar; takvimlerini ihtiya\u00e7 ve \u00f6ncelikleriniz do\u011frultusunda ayarlayabilirler. \u0130\u015f yerinize gelebilir, ola\u011fan \u00e7al\u0131\u015fma saatleri d\u0131\u015f\u0131nda \u00e7al\u0131\u015fabilirler. Acil bir i\u015finiz ya da metin d\u00fczeltme ihtiyac\u0131n\u0131z varsa, s\u00f6z konusu esneklik size \u00e7ok b\u00fcy\u00fck fayda sa\u011flayacakt\u0131r. Bunlara ek olarak, belki de en \u00f6nemlisi, i\u00e7erik \u00fcreticisinin maliyetleri \u00e7al\u0131\u015fan \u00fccretlerine g\u00f6re \u00e7ok daha d\u00fc\u015f\u00fckt\u00fcr.<\/p>\n<p>Bununla birlikte, s\u00f6z konusu avantaj \u00f6zneldir; e\u011fer i\u00e7erik ihtiya\u00e7lar\u0131n\u0131z \u00e7e\u015fitlilik arz ediyorsa, \u00e7ok say\u0131da i\u00e7erik ihtiyac\u0131 \u00e7ok say\u0131da de\u011fi\u015fkeni de dikkate almay\u0131 gerektirebilir (can run up a large tab). Bir i\u00e7erik \u00fcreticisinin istihdam\u0131 s\u0131n\u0131rl\u0131l\u0131klar\u0131n\u0131 da beraberinde getirebilir. Bir serbest \u00e7al\u0131\u015fan\u0131, genel olarak, akl\u0131n\u0131zda belli bir g\u00f6revle istihdam edersiniz, ancak projenizdeki beklenmedik de\u011fi\u015fiklikler ya da d\u00fczeltmeler, sizi dezavantajl\u0131 bir konumda b\u0131rakabilir. \u0130\u00e7erik \u00fcreticileri s\u0131n\u0131rl\u0131 de\u011fi\u015fikliklere uyum sa\u011fyalabilirler, fakat d\u00fczenli olarak ger\u00e7ekle\u015fen beklenmedik de\u011fi\u015fiklikler ya da esasl\u0131 de\u011fi\u015fikliklerle ba\u015f etmek, disiplinler aras\u0131 bir profesyonel ekibi i\u00e7in daha kolayd\u0131r. \u0130\u00e7erik \u00fcreticileriyle ili\u015fkili bir di\u011fer g\u00fc\u00e7l\u00fck, s\u00f6z konusu ki\u015filerin yaln\u0131z bireyler olmas\u0131yla ili\u015fkilidir; hastal\u0131k ya da beklenmedik ailevi meseleler, projenin tamamlanmamas\u0131 ya da geciklmesiyle sonu\u00e7lanabilir.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\"><h3>Bir Ajansla \u00c7al\u0131\u015fmak<\/h3>\n<p>Tek bir i\u00e7erik \u00fcreticisiyle \u00e7al\u0131\u015fmaya kar\u015f\u0131l\u0131k bir ajanstan yararlanman\u0131n en b\u00fcy\u00fck avantaj\u0131, ajans\u0131n profesyonel bir ekibe ve i\u00e7erik olu\u015fturma ve pazarlama ihtiya\u00e7lar\u0131n\u0131z\u0131n tamam\u0131na yan\u0131t verecek donan\u0131ma sahip olmas\u0131d\u0131r. Yaz\u0131l\u0131 i\u00e7erikten animasyonlu videolara kadar geni\u015f bir alanda \u00e7ok i\u015flevli ajanslar b\u00fct\u00fcn ihtiya\u00e7lar\u0131n\u0131z\u0131 kar\u015f\u0131lar (have got you covered). Farkl\u0131 d\u00fczlemlerde \u00e7al\u0131\u015fan deneyimli profesyonellerden olu\u015fan bir ekibe sahip olduklar\u0131 i\u00e7in, i\u015fletmenize uygun de\u011ferli pazarlama anlay\u0131\u015flar\u0131 da sunabilirler. \u015e\u00fcphesiz, bir ajanstan hizmet sat\u0131n almaya yeterli b\u00fct\u00e7eniz yoksa, b\u00fct\u00fcn bu avantajlar ortadan kalkacakt\u0131r.<\/p>\n<p>S\u00f6z\u00fcn \u00f6z\u00fc, akl\u0131n\u0131zda tek bir ki\u015finin uzmanl\u0131\u011f\u0131n\u0131 gerektiren belli bir proje ya da d\u00fc\u015f\u00fck bir i\u00e7erik b\u00fct\u00e7eniz varsa, bir i\u00e7erik \u00fcreticisinden hizmet almak en iyisi olacakt\u0131r. \u00d6te yandan, \u00e7e\u015fitlilik g\u00f6steren i\u00e7erik ihtiya\u00e7lar\u0131na ve y\u00fcksek b\u00fct\u00e7eye sahip b\u00fcy\u00fck bir \u015firketseniz, bir ajansla \u00e7al\u0131\u015fmak sizin i\u00e7in en iyi se\u00e7im olabilir.<\/p>\n<\/div><div class=\"fusion-text fusion-text-15\"><h3>\u0130\u00e7erik Pazarlama i\u00e7in Brief Yazma<\/h3>\n<\/div><div class=\"fusion-text fusion-text-16\"><p><img decoding=\"async\" class=\"lazyload alignnone wp-image-2312\" src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost1-1024x569.png\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost1-1024x569.png\" alt=\"beyaz tahta \u00f6n\u00fcnde brief veren \u00e7al\u0131\u015fan\" width=\"992\" height=\"551\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27992%27%20height%3D%27551%27%20viewBox%3D%270%200%20992%20551%27%3E%3Crect%20width%3D%27992%27%20height%3D%27551%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost1-200x111.png 200w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost1-300x167.png 300w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost1-400x222.png 400w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost1-600x334.png 600w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost1-768x427.png 768w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost1-800x445.png 800w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost1-1024x569.png 1024w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/icerilnedir-blogpost1.png 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/p>\n<p><strong>\u0130\u015fletmenizi tan\u0131mlay\u0131n<\/strong><\/p>\n<ul>\n<li>Hangi hizmet ya da \u00fcr\u00fcnleri sunuyorsunuz?<\/li>\n<li>Web sitenize y\u00f6nlendirecek ba\u011flant\u0131lar\u0131 ve yol g\u00f6sterici olabilecek di\u011fer arka plan materyalini dahil edin.<\/li>\n<li>\u0130\u015flertmenizi en iyi tan\u0131mlayan anahtar kelimeler (en \u00e7ok d\u00f6rt kelime).<\/li>\n<\/ul>\n<p><strong>Ama\u00e7lar ve Hedefler<\/strong><\/p>\n<ul>\n<li>\u0130\u00e7erik pazarlamas\u0131na ili\u015fkin ama\u00e7lar\u0131n\u0131z, beklentileriniz ve hedefleriniz nelerdir?<\/li>\n<li>M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn hangi basama\u011f\u0131 ya da basamaklar\u0131 i\u00e7in i\u00e7erik pazarlamas\u0131 geli\u015ftirmek istiyorsunuz?<\/li>\n<li>Eri\u015fim: Marka fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmak ve insanlar\u0131n teklifinizi dikkate almalar\u0131n\u0131 sa\u011flamak i\u00e7in insanlara i\u00e7eri\u011finizi sunun.<\/li>\n<li>Harekete ge\u00e7irin: \u0130nsanlar\u0131 harelete ge\u00e7meye, \u00f6rne\u011fin telefon etmeye, bir bro\u015f\u00fcr\u00fc indirmeye ya da size abone olmaya vb. te\u015fvik edin.<\/li>\n<li>D\u00f6n\u00fc\u015ft\u00fcr\u00fcn: Potansiyel m\u00fc\u015fterilerinizin m\u00fc\u015fterilerinize d\u00f6n\u00fc\u015fme oranlar\u0131n\u0131 art\u0131r\u0131n.<\/li>\n<li>Ba\u011fl\u0131l\u0131k yarat\u0131n: Yinelenen al\u0131\u015fveri\u015f, faal m\u00fc\u015fteriler ve sizi tavsiye edecek ki\u015filer anlam\u0131na gelen uzun erimli ili\u015fkiler kurun<\/li>\n<li>\u015eirket i\u00e7inde ger\u00e7ekle\u015ftirdi\u011finiz i\u00e7erik pazarlama faaliyetleri varsa, bu faaliyetlere tahsis edilen s\u00fcreye ili\u015fkin kaba tahmininizi verin ve ayn\u0131 zamanda bunlardan kimi \u00f6rnekler sunun<\/li>\n<\/ul>\n<p>Metinler, haftal\u0131k saat:<br \/>\nG\u00f6rseller: videolar, haftal\u0131k saat<br \/>\nReklamlar ve \u00fccretli promosyonlar, haftal\u0131k saat<\/p>\n<ul>\n<li>\u0130leti\u015fim (\u00f6rne\u011fin media ya da fenomen ili\u015fkileri), haftal\u0131k saat:<\/li>\n<li>Makalenin \/ \u0130\u00e7eri\u011fin anahtar mesaj\u0131 nedir?<\/li>\n<li>Hangi anahtar kelimelerin i\u00e7erilmesini istersiniz (SEO uyumlu)?<\/li>\n<li>\u015eirketinizi kamusal olarak medyada, etkinliklerde sosyal a\u011flarda vb. temsil edebilecek bir ki\u015fi ya da ki\u015filer var m\u0131?<\/li>\n<li>Bu kayna\u011f\u0131n\u0131z\u0131 (medya karakteri), i\u00e7erik kampanyan\u0131z\u0131n canl\u0131 videolar\u0131 vb. gibi unsurlar\u0131 i\u00e7ermesini sa\u011flayacak y\u00f6nde, medyada resmi temsilci olarak, instagram\u2019da canl\u0131 yay\u0131n i\u00e7in kullanmak ya da s\u00f6z konusu ki\u015finin \u015firket ad\u0131na kamuya a\u00e7\u0131k yorumlar yapmas\u0131n\u0131 sa\u011flamak olanakl\u0131 m\u0131?<\/li>\n<li>Ayr\u0131nt\u0131 veriniz: Bu i\u00e7erik pazarlamas\u0131 projesinin hayata ge\u00e7mesi i\u00e7in ay\u0131rd\u0131\u011f\u0131n\u0131z b\u00fct\u00e7e nedir?<\/li>\n<li>\u0130\u00e7erik pazarlamas\u0131 i\u00e7in halihaz\u0131rda sahip oldu\u011funuz fikirler ya da s\u0131n\u0131rl\u0131l\u0131klar varsa, bunlar\u0131 belirtin.<\/li>\n<\/ul>\n<p><strong>Hedef Pazar<\/strong><br \/>\n&#8211; Hedef kitleniz kimlerden olu\u015fuyor?<br \/>\n&#8211; Hedef co\u011frafya neresi?<\/p>\n<\/div><div class=\"fusion-text fusion-text-17\"><p><strong>Ses Tonu<\/strong><\/p>\n<p>\u0130leti\u015fim tarz\u0131n\u0131z nedir? Her bir \u00f6zellik i\u00e7in se\u00e7iminizi yap\u0131n:<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-2300\" src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-15.05.50.png\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-15.05.50.png\" alt=\"\" width=\"698\" height=\"266\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27698%27%20height%3D%27266%27%20viewBox%3D%270%200%20698%20266%27%3E%3Crect%20width%3D%27698%27%20height%3D%27266%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-15.05.50-200x76.png 200w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-15.05.50-300x114.png 300w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-15.05.50-400x152.png 400w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-15.05.50-600x229.png 600w, https:\/\/sosyalkeci.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-29-at-15.05.50.png 756w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p><strong>Y\u00f6nergenizi Tasarlay\u0131n<\/strong><br \/>\n&#8211; \u015eirketinizi tan\u0131mlay\u0131n<br \/>\n&#8211; Web sitenize y\u00f6nlendirecek ba\u011flant\u0131lar\u0131 ve yol g\u00f6sterici olabilecek di\u011fer arka plan materyalini dahil edin.<br \/>\n&#8211; \u0130\u015fletmenizi en iyi tan\u0131mlayan anahtar kelimeler (en \u00e7ok d\u00f6rt kelime).<\/p>\n<p><strong>Hedefler<\/strong><br \/>\n&#8211; \u0130\u015fletmenizin ya da sundu\u011funuz hizmetin ana hedefleri neler?<br \/>\n&#8211; Bu bir yeniden tasar\u0131m m\u0131, yoksa b\u00fct\u00fcn\u00fcyle yeni bir tasar\u0131m m\u0131?<br \/>\n&#8211; Bu proje i\u00e7in halihaz\u0131rda sahip oldu\u011funuz fikirler ya da ba\u015fvuru kaynaklar\u0131 varsa, l\u00fctfen bunlar\u0131 sunun. Ayn\u0131 zamanda, ho\u015funuza gitmeyen tasar\u0131m \u00f6rneklerini de dahil edebilirsiniz (neden ho\u015fland\u0131\u011f\u0131n\u0131z\u0131 ve neden ho\u015flanmad\u0131\u011f\u0131n\u0131z\u0131 a\u00e7\u0131klay\u0131n)<\/p>\n<p><strong>Hedef kitle<\/strong><br \/>\n&#8211; Hedef kitleniz kimlerden olu\u015fuyor?<\/p>\n<p><strong>Rekabet<\/strong><br \/>\n&#8211; Rakipleriniz kimler (m\u00fcmk\u00fcnse web sitelerine ba\u011flant\u0131lar\u0131 sunun)?<br \/>\n&#8211; Benzeri bir tasar\u0131m m\u0131, yoksa tamamen farkl\u0131 bir \u015fey mi istiyorsunuz?<\/p>\n<p><strong>Ton ve Stil<\/strong><br \/>\nTercih etti\u011finiz bir renk ya da renkler var m\u0131?<\/p>\n<p><strong>Stil tercihleri<\/strong> \u2013 her bir \u00f6zellik i\u00e7in tercihinizi belirleyin<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"60\" height=\"19\" title=\"sosyalkeci_seperator\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2760%27%20height%3D%2719%27%20viewBox%3D%270%200%2060%2019%27%3E%3Crect%20width%3D%2760%27%20height%3D%2719%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/sosyalkeci.com\/wp-content\/uploads\/2016\/07\/sosyalkeci_seperator.png\" class=\"lazyload img-responsive wp-image-2027\"\/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-18\"><h5><strong>\u00c7eviri<\/strong>: <a href=\"https:\/\/www.ias.edu\/scholars\/ayten-alkan\" target=\"_blank\" rel=\"noopener\">Ayten Alkan<\/a><\/h5>\n<\/div><div class=\"fusion-social-links fusion-social-links-1\"><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-social-links-1{text-align:;}@media only screen and (max-width:1024px){.fusion-social-links-1{text-align:;} }@media only screen and (max-width:640px){.fusion-social-links-1{text-align:;} }<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 10% !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 10% !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-right : 60px !important;margin-right : 1.92%;padding-left : 60px !important;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-right : 20px !important;margin-right : 1.92%;padding-left : 20px !important;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 20;padding-right : 0px;padding-bottom : 20px;margin-bottom : 0px;padding-left : 0px;}@media only screen and (max-width:1024px) {.fusion-body .fusion-flex-container.fusion-builder-row-1{ margin-top : 0px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-1{ margin-top : 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7erik ne i\u015fimize yarar? Nas\u0131l kullanmal\u0131y\u0131z? \u0130\u00e7eri\u011fi \u00fcretmek i\u00e7in kullanabilece\u011fimiz kaynaklar neler? Bir Ajansla ya da \u0130\u00e7erik \u00dcreticisiyle \u00c7al\u0131\u015fman\u0131n art\u0131lar\u0131, eksileri nedir? Bir i\u00e7erik brief&#8217;i nas\u0131l verilir? Nelere dikkat edilmelidir?<\/p>\n","protected":false},"author":1,"featured_media":2318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[106,82,105,107],"class_list":["post-2292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-son-yazilar","tag-content","tag-icerik","tag-icerik-briefi","tag-icerik-hedefleri"],"_links":{"self":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts\/2292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/comments?post=2292"}],"version-history":[{"count":22,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts\/2292\/revisions"}],"predecessor-version":[{"id":2328,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/posts\/2292\/revisions\/2328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/media\/2318"}],"wp:attachment":[{"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/media?parent=2292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/categories?post=2292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sosyalkeci.com\/tr\/wp-json\/wp\/v2\/tags?post=2292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}