Monitera is a platform that provides “listen & engage” services for brands that manage social media. Its global competitors are brands like Hootsuite, Social Mention and Topsy.
A content strategy and content production targeting brands and agencies that carry out major operations in social media management and that want to capture their customers through SM platforms were developed for Monitera.
Apart from the purposes of providing SEO support, strengthening brand perception, and strengthening the sectoral leadership status, these contents were also aimed to be used as marketing materials on different platforms and social media.
These contents, which were prepared to be ever-green, were produced in long format, pdf, “how to guide” and “case study” formats.